March 21, 2012
UBR Spotlight: Marketing Maven Teneshia Jackson Warner
This week on The Urban Business Roundtable, in time for Women’s History Month, UBR contributor Samantha Pass speaks with women’s history maker Teneshia Jackson Warner, founder and Chief Creative Officer of Egami Consulting Group, a New York-based, award-winning multicultural marketing firm. Warner was recognized among “40 Rising Stars 40 & Under” in the February 2012 issue of Black Enterprise magazine.
In 2002, Warner left her position as project manager at IBM Global Services in Minnesota and moved to New York City with aspirations of succeeding in the hip-hop entertainment field. She tracked down hip-hop mogul Russell Simmons and persuaded him to hire her for a volunteer position. A year later, she stepped out on her own to start Egami, and later merged her firm with MSL Group, a specialty communications company. Egami has run several award-winningÂ campaigns, including the Verizon Wireless Empowerment series and P&G’s My Black is Beautiful. The company has earned AdColor‘s Most Valuable Partnership Award. Warner joins the Roundtable to share what drove her ambitions and achievements.
Also, UBR contributor contributor Renita D. Young speaks with Christen Rochon, the creator of DivasAndDorks.com, a site dedicated to women who enjoy the latest in fashion, technology and entertainment. Vital to her site’s success has been Rochon’s relationships with advertisers such as AT&T, Ford and Verizon. Rochon, who has nearly a decade of digital marketing experience for brands including CBS Radio and Radio One, joins the Roundtable to share how to build great relationships with advertisers.
And finally, every week on UBR, you’ll hear my “Alfred’s Notepad” segment, get motivation and inspiration from author and entrepreneurial icon Farrah Gray, a weekly wrap-up of business news from USA Today business correspondent Charisse Jones, our Patient Investor Report from Ariel Investments and key economic intelligence for small business owners from our UBR economists Derrick Collins and Rasheed Carter.
If you have a question you want answered or a topic you want addressed on The Urban Business Roundtable, connect with me at BE Insider, the social media network for people who are serious about Black Enterprise. You can also find me on Twitter and Facebook.
Alfred Edmond Jr. is the senior VP/editor-at-large of Black Enterprise and the host of the Urban Business Roundtable, a weekly radio show, sponsored by Ariel Investments, airing CST Wednesdays at 8:30 a.m., Thursdays at 6:30 p.m. and Saturdays at 9:30 a.m. on WVON-AM 1690, the Talk of Chicago. You can also listen live online at WVON.com. Check back each week for UBR Spotlight, which features additional resources, advice and information from and about the topics, entrepreneurs and experts featured on the show.
Small business is BIG BUSINESS at the 2012 Black Enterprise Entrepreneurs Conference + Expo hosted by Nationwide, May 23-26, at the Hilton Chicago Hotel in Chicago, IL. Expect innovative sessions, high-powered speakers, and an early peek at the products, trends, and services you’ll need to stay ahead of the curve. Beat the March 16 Early Bird deadline to get a $200 registration discount at www.blackenterprise.com/ec/! And be sure to nominate your company or another business for our Small Business Awards! Want to pitch your business idea and win $10,000? Don’t miss the chance to enter our Elevator Pitch Competition before March 30 to qualify for the $10,000 grand prize. To register and find out more, visit www.blackenterprise.com/ec/