Millions of Americans have been hit hard by the impact of COVID-19 which includes, but is not limited to, entrepreneurs in the beauty and grooming industries–and their students.
Earlier this week, Walker & Company Brands responded to Atlanta Mayor Keisha Lance Bottoms‘ call for action on Giving Tuesday to support the Strength in Beauty Fund to give back to Atlanta professionals amid the COVID-19 pandemic. Going above and beyond, Walker & Company Brands also decided to help students in Chicago during this time as well.
Since the inception of Walker & Company Brands, Tristan Walker, founder and CEO of the company, has found ways to uplift and invest in black communities near and far. That is why when Mayor Bottoms charged people to give back, Walker responded.
The “Strength in Beauty” fund will provide grants for eligible cosmetologists, barbers, manicurists, skincare specialists and makeup artists whose businesses have been negatively impacted by the necessary measures taken to control the novel coronavirus.
In a statement released by Walker & Company Brands, the Atlanta based CEO shared his excitement about partnering with the mayor to help others.
“When Mayor Bottoms announced the Strength in Beauty Fund, I knew, right away, that Walker & Company would contribute,” said Walker.
“We salute Mayor Bottoms’ leadership, standing firm to help bridge the gap for those in need throughout the COVID-19 pandemic,” Walker added. “Walker & Company is proud not only to call Atlanta home, but also to remain dedicated to the economic empowerment of the independent cosmetology workforce. We will always advocate for the health of our community, especially those most impacted by this pandemic. We stand with our hometown mayor.”
Walker & Company has also donated laptops to Chicago-based Urban Prep Academies to support social distance learning.
In the same statement released by the company, Tia Cummings, its vice president of marketing, affirmed, “Bevel is committed to the success and empowerment of black men. A big part of that is education. We want to ensure that there are no barriers to education. We are beyond happy to continue our support of the young black men of Urban Prep Academies”