Tag Archives: branding

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Business Strategy CEO Helps Professionals Become Industry Rock Stars

How Jennifer Ransaw-Smith works to expand leverage and success

If no one knows who you are it is incumbent upon you to become…

By Patricia Patton

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A Lesson in Business: Why Lebron James Is On My Entrepreneur All-Star Team

James may be revered for being an NBA baller, but he is also an All-Star…

By Ella Rucker

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Michele G. Morrissey,  CCC-SLP (Image: DASH Coordinating and Marketing/Stephen Miller)

Lucidity CEO Michele Gilliam Morrissey Talks Tips for Communicating Competence

Knowing how language and relatability correlate with your skills is vital

Michele Gilliam Morrissey, CEO of Lucidity, a corporate communications and consulting firm, shares strategies to…

By Karima Mariama-Arthur, Esq.

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Show Me The Money: 7 Strategies On Monetizing Your Brand

Strategist LaMonica Moore details success steps for entrepreneurs

LaMonica Moore CEO of Monetize Your Brand shares business strategy for entrepreneurs to maximize brand…

By Roz A Gee

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Research: Instagram Preferred Social Media Platform Among African Americans

Facebook still reigns supreme across the board in usage and popularity

Instagram has become a common part of pop culture, news and even legal matters—and it’s…

By Janell Hazelwood

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7 ‘Supa Dupa Fly’ Career Moves We Can Learn from Missy Elliott

Here are some of her bossiest moves, from her start to Super Bowl stardom

Top-selling, legendary music start Missy Elliott’s major career moves started well before the Super Bowl.…

By Essence Gant

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Missy Taught Us: 3 Lessons Entrepreneurs Can Learn From Super Bowl Halftime

As entrepreneurs we should take every opportunity to learn what we can from titans like…

By Ella Rucker

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Tameka Raymond Presents Multicity ‘Style Theory Tour’

VH1’s Celebrity Exes cast member to offer insider tips to industry professionals

Reality TV star and fashion stylist talks hosting tour for stylists, makeup artists, and fashion…

By Chanel Martin

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American Family Insurance Partners with Kevin Durant and J.J. Watt

The superstar athletes will be the new brand ambassadors

Superstar athletes Kevin Durant and J.J. Watt are new brand ambassadors.

By Cristie Leondis

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Will Packer Sells Comedy to NBC

4 Winning Branding Strategies From ‘The Wedding Ringer’ Producer Will Packer

Releasing a film over MLK holiday is a one savvy move for the Hollywood producer

Hollywood producer Will Packer shares branding strategy behind his films.

By Carolyn M. Brown

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33 Actionable Tips for Promoting Your Business on LinkedIn

Check out these insights from presentation experts Ethos on maximizing the platform

Looking to be a thought leader, recruit staff or connect with key influencers? LinkedIn is…

By Kandia Johnson

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Women of Power Summit: Social Media 101 for Senior Professionals

Tech leader and panelist Angela Pitter shares the 5 tough truths and strategy

Social media isn’t just a playground for millennials. Check out tips from Angela Pitter, a…

By Raqiyah Mays

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Marketing

How To Build Relationships With Brand Advocates

It is less costly and more impactful than direct marketing

Tracy Foster, founder of OnaOna founder
Tracy Foster is the founder of ONA (pronounced ō’na), an emerging…

By Carolyn M. Brown

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6 Useful Web Resources for Public Relations for Your Business

These tools will help you remain ahead of the pack and market your services or product effectively

With public relations and marketing becoming more closely aligned, you’ll need savvy online tools to…

By Kandia Johnson

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How to Use Social Media To Offer Savvy Customer Service

Incorporate a strategy that includes more than promotion and distribution

Given the enormous power of social media, there’s virtually no excuse not to create impeccable…

By Courtney Herring

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Hennessy Honoree: 3 Savvy Branding Tips from Daymond John

Shark Tank co-star and streetwear pioneer awarded with 11th annual Privilège Award

Shark Tank investor and streetwear pioneer Daymond John offers 3 branding strategies for small business…

By Carolyn M. Brown

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Quality Connections: How to Use Social Media to Advance Your Professional Brand

Women of Power Summit panelist Lauren "LC" Johnson talks using platform to boost careers

Black Enterprise Women of Power Summit panelist LC Johnson teaches women how to brand themselves…

By Raqiyah Mays

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Rihanna, Puma, and 3 Other Top Celebrity Fashion Deals

Shortly after its design collaboration with eclectic artist Solange, Puma announced that Rihanna would also…

By Essence Gant

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Kevin Hart Turns Social Media Fans into Million-Dollar Wins At the Box Office

Check out a breakdown of how he did it with #HustleHart

With over 40 million followers across social-media channels, Kevin Hart used his #Hustlehart work ethic…

By Kandia Johnson

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Kendrick Lamar Partners With Reebok In New Deal

Sportswear brand will release capsule collection by the TDE rapper in June 2015

Reebok has signed 27-year-old Kendrick Lamar to an exclusive deal. The Top Dawg Entertainment rapper…

By Kevin L. Clark (@KevitoClark)

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