Tag Archives: Music Industry

Singer/Songwriter Sean Garrett

Before I Was Famous: Singer Sean Garrett Worked as a Mortgage Broker

The hitmaker recounts his unique path to success and the lessons he learned along the way

Singer/songwriter Sean Garrett has crafted No. 1 singles for a bevy of artists, but on…

By Aliya Ewing

Posted: Tags: , , , , , , , ,
KandiBurruss2620480

LISTEN: Kandi Burruss Talks Adult Toy Expansion, New Talent Show

Real Housewives of Atlanta star wants to make her brand a bankable one

Real Housewives of Atlanta star, Kandi Burruss, talks developing her adult toy line, expanding into…

By BlackEnterprise.com

Posted: Tags: , , , , , , , , , , , , ,
KandiBurruss1620480

Kandi Koated Mogul: Reality TV Star Diversifies Portfolio with Adult Toys, New Talent Show

How Real Housewives of Atlanta cast member diversifies ventures to build wealth

Music artist and songwriter Kandi Burruss has used reality TV fame to expand her multi-million-dollar…

By Lamont Baldwin

Posted: Tags: , , , , , , , , , , , , , , ,
Nicki-Minaj-Barbie-300x232

Nicki Minaj Becomes a True Barbie

The rapper/actress proves that she is clearly not playing when it comes to establishig herself as a major brand

Mattell announces Nicki Minaj Barbie doll as the rapper/actress proves that she is clearly determined…

By BlackEnterprise.com

Posted: Tags: , , , , , , , , ,
photo:Lonnie C. Major

Sound Check

An audio engineer mixes recordings for pop music’s biggest hit makers

Making a living recording, editing, and mixing music requires a discerning ear. For Araica, her…

By LaToya M. Smith

Posted: Tags: , , , , , , ,
Change Has to Be Authentic

The legacy of the Soul Train brand is built upon the pillars of dance, music and fashion. For Gibbs every brand has its own set of values, which must be expanded upon without compromising integrity. “Consumers now are savvier than ever and you have to be authentic and deliver to them what your brand value is unless of course you are looking to change that,” he says. Gibbs’ strategy includes honoring Soul Train’s musical past while reflecting contemporary pop culture. “Music is our lane but that doesn’t mean we can only show artists that were a part of the iconic past. Our perspective is that Soul Train is and will continue to be the home to the biggest artists in popular music,” he says. “We want to contemporize and reach a subset of our consumer, which is a younger consumer—with the rebirth of the brand.”

6 Tips for Success in Rebranding

Taking over Don Cornelius' legendary Soul Train, Kenard Gibbs shares his plans for driving the brand into the 21st century

Kenard Gibbs’ introduction of the Soul Train Awards was just a small step in the…

By Souleo

Posted: Tags: , , , , , , , , , , , , , ,
Ruben-Studdard-bald-300x232

Ruben Studdard on Weight Loss, Vegetarianism, Music and Marathon

The former American Idol champ brings health awareness to his hometown with a weekend-long celebration

American Idol winner Ruben Studdard celebrates comeback with new look, album and healthy lifestyle at…

By William E. Ketchum III

Posted: Tags: , , , , , , , , , , , , , , , ,
YandySmith2620480LoveandHipHop

Entertainment Manager Yandy Smith Explains the Business of ‘Love & Hip-Hop’

Young powerhouse talks reality TV, success, and women's empowerment

Yandy Smith, co-star on VH1′s Love & Hip-Hop season two, talks about how reality TV…

By Janell Hazelwood

Posted: Tags: , , , , , , , , , , , , , , , , , , ,
NeNe Leakes of The Real Housewives of Atlanta (Image: Bravo TV)

Career Transition Lessons from The Real Housewives of Atlanta

Beyond the antics, learn how you can take your brand to the next level

The Real Housewives of Atlanta are embarking on new career transitions, from entrepreneurship to motherhood.…

By BlackEnterprise.com

Posted: Tags: , , , , , , , , , , , , , , , , , , , , ,
Evelyn Lozada of VH1's Basketball Wives

‘Basketball Wives’ Evelyn Lozada Gets Six-Figure Book and Film Deal

Series to be based on true accounts of life dating athletes

Evelyn Lozada, co-star of VH1’s hit reality series, Basketball Wives will launch fiction book series…

By BlackEnterprise.com

Posted: Tags: , , , , , , , , , , , , , , , , , , ,