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LeBron James adds a daughter to his family

The Best LeBron James Commercials of 2014

The superstar had some of the sharpest television ads this year

2014. It was the year of LeBron James in commercials. From James cooly pulling up…

By Jenisha Watts

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How Sears Used LeBron’s Birthday Celebration to Promote Their Business

Sears tried to bankroll on a trending #GiftsForLeBron on Twitter, but failed.

LeBron James was “established” on December 30, 1984 in Akron, Ohio. The high-powered athlete turned…

By Jenisha Watts

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How Kobe Bryant’s Publicized Tirade Helped A Toilet Paper Brand

After a frustrating practice session, the Lakers star unwittingly plugged Charmin

When the Los Angeles Lakers opened up a practice session to the media on Dec.…

By Jenisha Watts

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Famous Athletes Who Have Business Savvy Significant Others

These women aren’t just quarterbacking off their spouses salaries

LeBron James. Dwyane Wade. Deion Sanders. Aaron Ross. These men aren’t only with pretty-for-the-picture women, but…

By Jenisha Watts

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[RECAP] Twitter Chat: NBA All Stars—The Next Generation and The Future

BE Sports Biz and The Shadow League talk top sports news

Black Enterprise and the Shadow League held a Twitter chat on the NBA, discussing the…

By Cristie Leondis

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Drake

Drake Promises To Rebrand The Toronto Raptors By 2016

Global ambassador says they will change the game

The performer known around the world as Drake promised to rebrand the Toronto Raptors for…

By Kevin L. Clark (@KevitoClark)

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Top Sports Endorsement Deals

From LeBron James to Tiger Woods, these stars are demanding hefty endorsement deals

These days, most athletes seem to be business savvy. While others have smartly used the…

By Jenisha Watts

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Magic Johnson

Former NBA Players Who Are Now Sports Commentators

A retired professional basketball career hasn’t slowed down these past players

We’ve watched them dunk, do impressive basketball moves and win NBA championships.  After their ring-winning…

By Jenisha Watts

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Kobe Bryant Passes Michael Jordan On NBA All-Time Scorer’s List

The Black Mamba ranks third above with 32,293 points

The NBA world witnessed another great moment in Kobe Bryant history, as Kobe Bryant passes…

By Kevin L. Clark (@KevitoClark)

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Wilt Chamberlain: First NBA Player to Grace Postage Stamp

The basketball legend was immortalized on a United States stamp on Dec. 5

The movement started with a seven-word headline: “Postal Service Should Put Wilt on Stamp.” Donald…

By Jenisha Watts

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The Highest-Paid Black Athletes

Here are the top 10 superstars racking in the most money this year

(Image: Facebook)
The Forbes 2014 World’s Highest-Paid Athletes list named the 100 athletes raking in the…

By Cristie Leondis

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NBA Legend Dr. J Erving Details His New Partnership

The NBA star talks about joining up with Anthem Media Group

Dr. “J” Julius Erving sat down with The Shadow League Sports Talk and shared information…

By Cristie Leondis

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LeBron James Doesn’t Want All-Star In Cleveland, But Does Cleveland?!

Is King James just joking or being very honest?

LeBron James and the Cleveland Cavaliers are on a roll, as the team have collectively…

By Kevin L. Clark (@KevitoClark)

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Nike Basketball To Unveil New Signature Athlete In Video Live Stream

Tune in here to find out who it is!

The House of Hoops, also known as Nike Basketball, will unveil their newest Signature Athlete…

By Kevin L. Clark (@KevitoClark)

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NBA All-Star Uniforms To Pay Tribute To NYC Basketball

Will these jerseys sell like hotcakes?

Adidas and the NBA unveiled the 2015 NBA All-Star Uniforms for the upcoming game, which…

By Kevin L. Clark (@KevitoClark)

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Tim Duncan Donates $247,000 For San Antonio 1000 Cancer Genome Project

The NBA champion fuels cancer research

Tim Duncan has donated $247,000 to help fund the San Antonio 1000 Cancer Genome Project.…

By Kevin L. Clark (@KevitoClark)

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Ben McLemore Pays Tribute to Mike Brown

Ben McLemore Honors Michael Brown With Shoes

The Kings guard sported sneakers with "RIP Mike Brown" at Sunday’s game

Kings guard Ben McLemore writes “RIP MIKE BROWN” on his shoes against Memphis on Nov.…

By Jenisha Watts

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Cavaliers and Raptors Plan to Honor Nelson Mandela at Friday’s Game

The NBA teams are set to remember the leader on the anniversary of his death

The Cavaliers and Raptors are set to honor the one-year anniversary of Nelson Mandela’s death…

By Jenisha Watts

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The Passion of Sports Fans Can Lead to Violence … But Only If You Let It

Was Ron Artest in the right?

Male athletes are grown men, and sometimes there are times when a man has to…

By Cristie Leondis

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Social Media: Sports Leaders React to Grand Jury’s Decision in Michael Brown Case

Several offer support and encouragement to the family and other young men of color

From Serena Williams to Lebron James, check out sports leaders response to last-night’s grand jury…

By Daron Pressley

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How To

Equifax hack

After 143 Million Left Vulnerable by Equifax Hack, Here’s What You Can Do

The Equifax hack could be the largest data theft involving Social Security numbers, which is…

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JavaScript Developer

How She Became a Full Stack JavaScript Developer In 5 Intensive Months

My biggest lesson learned was overcoming limitations I had put on myself regarding what I…

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