Merchandise, Beyoncé, renaissance tour

Beyoncé Increases Small Business Sales After Silver Outfit Request

Queen Bey’s wish is the people’s demand. Beyoncé has requested that all who attend her Renaissance World Tour wear chrome for her 42nd birthday on Sept. 4.

The entertainer announced her birthday wish on her website on Aug. 22, telling fans she wants to see their “most fabulous” silver attire during the final leg of performances.

“Virgo season is upon us,” shared the entertainer. “This tour has been such a joy and as we approach the last month, my birthday wish is to celebrate with your wearing your most fabulous silver attire to the shows 8.23-9.22! We’ll surround ourselves in a human shimmering disco ball each night. Everybody mirroring each other’s joy. Virgo season together in the House of Chrome.”

The direct request from the notoriously private singer has ticket holders scrambling for appropriate outfits.

TMZ reported that customized stores, primarily found on Etsy, have been bombarded with purchases of  Beyoncé-approved looks. Chrome-colored shirts some costing over $100 are selling out, as no one wants to look out of place in Beyoncé’s “House of Chrome.” Since the show-stopping announcement, local stores have had increased web traffic to their online platforms, with some retailers having as much as a 200% sales increase.

The “Cuff It” singer herself has remained true to theme, incorporating the color into many of her show-stopping outfits for the tour, which has been the summer’s hottest ticket in a concert season that also includes Taylor Swift.


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As Beyoncé champions uplifting small business owners, it would not be farfetched to say she’s happy fans are relying on local sellers to secure their Renaissance-ready outfits. Engagers in the spectacle that is Beyoncé’s tour can also expect her celebrity guests to partake in the parade of chrome.

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