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A Healthy Business

Cook says this business model made sense because not only did e-commerce eliminate the overhead costs of a brick-and-mortar operation, it made shopping more convenient for customers. “I hate to drive and I don’t like going to the grocery store,” says Cook. “I figured a lot of people out there feel the same way.” But it’s about more than convenience; Cook says having quality products is what makes her business stand out among other pet food retailers. “I wouldn’t put anything on the site that I wouldn’t feed my own dog.”

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