The Kanye Effect: This 90s Hip Hop Duo Is Unveiling Their Sneaker Line Next
Kanye West dropped his wildly popular Yeezy Boost adidas sneaker line last year causing consumer frenzy—his kicks originally priced around $250 resell at markup for as much as $5,000. Other hip hop artists are now following suit with a unique brand that they expect to take the lifestyle sneaker market by storm. Naughty By Nature, Genius GZA, Duck Down Music, Onyx, Public Enemy and Brand Nubian are launching the TRPL Threat sneaker line called “Hip Hop Vol. I.
