GM Marketing Campaign ‘Make History’ Honors SWAC and HBCUs Legacy
The campaign was created by the award-winning creative agency Majority, directed by Grammy-winning director Alan Ferguson and featuring a soundtrack called “Stay On It” by...
General Motors
After Deion Sanders’ HBCU Coaching Stint, Lifestyle Influencer MsHBCU Calls For Continued HBCU Support
Check out how MsHBCU is working with General Motors to support HBCUs....
Rock Star Lenny Kravitz Teams With Cadillac To Design and Launch Futuristic Electric Vehicle
Take a look! Lenny Kravitz is designing his own electric vehicle....
Chevy Partners with Designers Aurora James and Justin Salmon to Bring All-Electric SUV to Life
An electrifying team! Two Black designers link with Chevy to debut the first-ever-all-electric Blazer EV....
The Bayou Classic Marks Its Return to New Orleans Celebrating HBCU Culture
Tens of thousands flocked to New Orleans for the 48th annual Bayou Classic at Caesars Superdome in New Orleans for a glorious display of HBCU...
Meet the Black Interior Designer Behind GM’s First Fully-Electric Cadillac SUV
Crystal Windham, Cadillac’s Interior Design Director, opens up about the unique design of General Motors' first fully-electric SUV, the Lyriq....
General Motors Donates $10 Million to Support Organizations Promoting Inclusion and Racial Justice
The company announced on June 5 that it would be donating $10 million to organizations promoting inclusion and racial justice....
General Motors Executive Tonya Hallett On Being Authentic in the C-Suite
Tonya Hallett, the highest-ranking black woman executive at General Motors, opens up about getting being authentic in the workplace....
Chevrolet Selects Six HBCU Students for Journalism Fellowship
Chevrolet is back for the fourth annual HBCU Journalism Fellowship. The organization has once again partnered with the National Newspaper Publishers Association to select six students...