Tag Archives: Social media

Dawn Fitch, President of Pooka Pure & Simple

Socialology

To keep people engaged in her company’s social media presence, Dawn Fitch spends one to…

By Bridget McCrea

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WATCH: David Banner on Trayvon Martin Shooting Death

The passionate performer expresses his views on the senseless death of another young Black man

Rapper/producer David Banner shares his passionate perspective on the life and death of Trayvon Martin…

By Anslem Samuel

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In honor of Trayvon Martin, Dwyane Wade posted a picture of himself on Twitter sporting a black hoodie (Image: Dwyane Wade, Twitter)

A Closer Look at Trayvon Martin’s Social Media Footprint

The high school junior’s death sparked Twitter hashtags, Facebook statuses and YouTube tributes

Everyone from celebrities to everyday people began leveraging the power of social media to discuss…

By Hajj Flemings

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How Long Before We Forget About Trayvon Martin?

Being politically active against injustice should not be a trending topic but a lifetime mission

Following the death of Trayvon Martin everyone’s rallying for justice, but will the activism last…

By Anslem Samuel

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(Image: Thinkstock)

SXSW 2012: 4 Tips on Giving in the 21st Century

Social media makes philanthropy safe and easy

Cheryl Contee of Fission Strategy’s 2012 SXSW Interactive Festival panel, “21st Century Giving: Social Philanthropy’s…

By Marcia Wade Talbert

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TWITTER:   I know that this is probably an obvious one, but how do you really engage with Twitter? Do you use it as a personal tool to connect with others? Promote your business? Both? Do you need a personal and business account? I would say, it all depends. I have one account for me personally, which I also use professionally. When my new book, Chasing Youth Culture And Getting It Right, is published in April, I will be using another account for book tweets only. I want to make sure that those messages go to people who want data on youth marketing specifically. So the moral of this story is, know your target market. Your tweets will have a greater impact if you’re really focused on who you’re trying to reach.

SXSW 2012: The Power of ‘Black Twitter’

Kimberly Ellis, commonly known as Dr. Goddess, explains why black people are more than mainstream’s view of “Black Twitter”

In her SXSW panel discussion, “The Bombastic Brilliance of Black Twitter,” Kimberly C. Ellis set…

By Marcia Wade Talbert

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Founder/producer of Southern Fried Filmworks and Big Shade Tree Trevite Willis reveals how widely-recognized brands are successfully reaching out to diverse communities (Image: Winston Ford)

SXSW 2012: How Brands Can Reach a Diverse Online Community

Founder/producer of Southern Fried Filmworks and Big Shade Tree Trevite Willis reveals how big-name brands are successfully reaching out to diverse communities and what you can learn from their techniques

“Mining Diversity: Developing a Community of Color” panelist Trevite Willis discusses best practices for businesses…

By Winston Ford

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Blogging While Brown founder Gina McCauley discusses brand awareness and digital content monetization at her panel “Social Media Sharecropping: Black Tech Adoption” at SXSW 2012 (Image: Winston Ford)

SXSW 2012: ‘Social Media Sharecropping’ Encourages African Americans to Monetize Digital Content

Blogging While Brown founder Gina McCauley talks digital content monetization and brand awareness at her panel during 2012 South by Southwest (SXSW) Interactive

The SXSW 2012 panel “Social Media Sharecropping: Black Tech Adoption” focused on creating an online…

By Winston Ford

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Will Social Media Determine the 2012 Presidential Campaign?

Exploring the impact of Twitter and Facebook on how voters will cast their ballot

Social media is so engrained into our society that it may be a determining factor…

By Hajj Flemings

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(Image: Thinkstock)

6 Things Your Small Business Can Learn from Amazon, Apple, Facebook, and Google

In the age of the platform, there is much entrepreneurs can learn from these innovative businesses

In the age of the platform, there is much entrepreneurs can learn from these innovative…

By Alan Hughes

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Can Social Media Save Your Business?

Join us on Facebook for a Power Lunch with entrepreneur and cover subject Dawn Fitch

Imagine growing your revenue by 35% or more this year. On Friday, March 16, 2012,…

By Marcia Wade Talbert

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Pinterest. Pinterest. Pinterest. It's the popular kid on the social media block, showing enormous growth and attracting the interest---and usage--of big brands including Nike, Kraft, Whole Foods, and HGTV. From boards centering on arts & crafts to interior decor and jobs boards, Pinterest can serve as a vital resource in not only your life but specifically, your career.


Check out five ways you can utilize Pinterest for professional development and advancement. ---Sirita Wright

5 Ways You Can Get a Job Using Pinterest

Find professional development and career leads via Web boards

This fast-growing social media platform can be a vital resource for professional development, job leads…

By Sirita Wright

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On the Real Housewives of Atlanta, we've all seen the drama and antics of six women interacting both professionally and personally to make must-see TV. But Attorney Phaedra Parks is not your typical reality TV diva. She's been managing law partner at The Parks Group, P.C., for a decade, and has represented the likes of Bobby Brown, Jermaine Dupri and Ludacris, among others.


The mother, entrepreneur, and litigator, was president of the Gate City Bar Association, and actively sits on boards for organizations including the American Bar Association and the University of Georgia. One can't have all of this under her (designer) belt without knowing a thing -- or three--- about networking. 


On the heels of last night's episode, we caught up with Parks for her quick and dirty quips on making quality connections. ---Janell Hazelwood

Real Housewives of Atlanta’s Phaedra Parks: Three Professional Networking Don’ts

Three quick and dirty tips on boosting your professional connections

Attorney and Real Housewives of Atlanta star Phaedra Parks knows a thing or three about…

By Janell Hazelwood

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New media has changed the way businesses function, increasing the amount of power consumers hold. This shift is evident in the way consumers use, socialize and interact with brands on the Web. Let’s face it: We are now, all—like it or not—immersed in a socially driven society, where the need to share every move, want, or purchase is apparent via our Google+ circles, Foursquare and Facebook check-ins, and instantaneous Twitter updates. 

Ann Mack, Director of Trendspotting at JWT in New York, set out Monday to inform brands how they can take advantage of social media at the opening of Social Media Week, showcasing some top consumer trends and the various ways customers interact with them. See what four trends brands should pay close attention to this year--and beyond. --Noni Cavaliere

Top Trends Shaping Social Media in 2012 and Beyond

Certain trends are dominating social media this year and entrepreneurs stand to benefit if they can keep up

Ann Mack, Director of Trendspotting at JWT in New York, set out Monday to inform…

By BlackEnterprise.com

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TOUR DE FORCE

Houston’s first album tour grossed nearly $4.8 million in ticket sales. Her second tour was almost as successful, grossing $4.1 million in ticket sales. Her Bodyguard tour was a huge success helping her earn a spot on Forbes' "Richest Entertainers" list. Between 1993 and 1994, Houston grossed $33 million. My Love is Your Love tour did exceptionally well internationally as the highest grossing arena concert of that year. Her last and final tour, Nothing But Love World Tour made her $36 million.

#WhitneyHouston’s Impact on Twitter

Looking at how trusted news breaks in the age of social media

Following the death of Whitney Houston Twitter exploded with RIP tweets, we explore how breaking…

By Hajj Flemings

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I talk to stressed out business owners and non-profit leaders almost every day who are just plain overwhelmed with social media. Not because they don't know how to use it and not because they don't understand its value. They're stressed because the space changes at such a rapid pace---the ground is always shifting under their feet so they never really feel like they're gotten a foothold.

So what do you do to keep up with social media while running your business?  It's impossible to get on every platform and more importantly, it's just not smart. You can't do that, so don't even try. Instead of focusing on quantity of social connections and sites, focus more on quality control. Here are 6 ways to do it.---Amanda Miller Littlejohn

6 Ways to Manage Social Media Overload

Don't get stressed out by social media. These tips help business owners know how to manage and master social media

Don’t get stressed out by social media. These tips help business owners know how…

By Amanda Miller Littlejohn

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It’s never easy to search for a new job while you’re already employed. Professionals often find themselves having to sneak around to send out resumes, go on interviews, or speak with potential employers. 	While you shouldn’t feel trapped in your current position, it’s very important that you conduct your job search with integrity and skill. Consider these tips when searching for a new job and avoid having to compromise your current paycheck. —Aisha Taylor

Career Tip of the Day: Google Yourself

Ensure that your personal brand is attractive on the Web

Be sure your personal brand is represented as attractive as possible on the Web.

By BlackEnterprise.com

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The workplace is changing fast. Technology is changing even faster. Are universities keeping pace with either one? Is the U.S. moving fast enough to train and educate a workforce to compete in a global economy? The pressure to innovate within corporations and in small businesses has never been greater. The shift from industrial age thinking to an adaptive, digital, innovative culture will not just be the responsibility of the employer but the employee as well. The real question is: How fast are you changing?

In the U.S. workforce we are trained to think methodically with antiquated processes and tremendous uncertainty in the economy. We have experienced decades of success in industrial thinking and an education system that has been out paced by its foreign competitors. Are we now victims of our own success? What does this mean for the U.S. workforce? Here are four changes in the new economy workplace. —Hajj Flemings

4 Changes in the Workplace That Effect How You Do Business

Being tech savvy is no longer a choice but a means of survival in the workplace

Today’s workplace is all about being tech savvy, if you plan to be successful in…

By Hajj Flemings

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"Trust me, Baby. I'm an expert on EVERY platform. Let me show you how its done."

12 Tools to Manage Social Media Like the Pros

Four social media professionals tell you their favorite tools to manage, monitor and streamline social media for your business

Four social media professionals tell you their favorite tools to manage, monitor and streamline social…

By Amanda Miller Littlejohn

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Why Anyone Who Uses the Web Should be Concerned About SOPA

What the Stop Online Piracy Act (SOPA) could mean to the way you do business online

Web users beware of the Stop Online Piracy Act (SOPA) which will strip people worldwide…

By Hajj Flemings

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