WATCH APRIL 29 @ 12:00 PM EDT

On this week’s BE THE GAME: The Business of Sports, we sit down with industry disruptor and former Dallas Mavericks CEO, Cynt Marshall. As the first Black woman CEO in NBA history, she led a culture-shifting transformation that set a new standard across the league—while building a leadership team that reflects the communities it serves. Her story is a masterclass in intentional, people-first leadership.