Melvin Edwards, Sculptor, Black Resistance, Dies

Renowned Sculptor Thaddeus Mosley, Who Turned Salvaged Wood Into Abstract Art, Dies At 99

The self-taught artist who transformed salvaged wood into towering abstract sculptures gained international recognition late in life.


Thaddeus Mosley, a self-taught American sculptor renowned for transforming salvaged wood into striking abstract forms, has passed away at the age of 99. The Pittsburgh-based artist spent nearly seven decades shaping hardwood into towering sculptures, gaining widespread recognition only in the final years of his life.

His death occurred while at home in Pittsburgh, and it was confirmed by a family statement shared by his son Khari, who works as a city council member.

Mosley’s work process was guided by instinct rather than strict design. In his studio, he would examine pieces of reclaimed wood — often collected from local tree trimmers or municipal crews — and allow the material itself to guide the direction of each sculpture. “The log and I decide together what it will become,” Mosley once explained.

Using only traditional hand tools, such as chisels, mallets, and gouges, Mosley carved pieces of cherry, walnut, and sycamore into sweeping, abstract shapes. The finished works frequently combined multiple wooden sections and stretched as high as 10 feet, appearing delicately balanced despite their size. Mosley described his sculptures as improvisational, comparing the creative process to the spontaneity of jazz music.

“They should look and feel like they’re floating,” he said previously, adding that “the emphasis is up instead of down.”

Although Mosley was active in the art scene around Pittsburgh for decades — exhibiting at the Carnegie Museum of Art and completing public commissions — major international recognition came late in his career. In 2018, when he was 92, his work appeared in the Carnegie International exhibition, drawing broader attention from galleries, collectors, and museums.

Mosley likened the experience to a long-awaited breakthrough. “It’s like, I guess, the little league baseball player finally becoming a major leaguer,” he said, according to The Washington Post.

Soon after, he began working with the Karma Gallery, which represents artists in New York and Los Angeles. His sculptures were later featured in exhibitions at institutions including the Whitney Museum of American Art and the Seattle Art Museum, while a traveling solo exhibition introduced his work to audiences across the United States.

Despite the newfound acclaim, Mosley often emphasized that his artistic approach had not changed. “I don’t feel that the work has improved,” he said in a later interview, “but the situation has tremendously.”

Born in New Castle, Pennsylvania, in 1926, Mosley grew up in a working-class family connected to coal mining. His father worked as a labor organizer, and Mosley later described the racial barriers he encountered during his early education and career. Reflecting on those experiences, he said, “The world was a lot narrower for us because of our skin color.”

To support his family while continuing his artistic work, Mosley spent many years employed as a postal worker, often carving during the day after working overnight shifts.

Curators and critics say his career offers a powerful example of persistence in the arts.

Jessica Bell Brown, who organized one of Mosley’s major exhibitions, told outlets that his life demonstrated the importance of dedication.

“Mr. Mosley holds up an example that’s so critical for artists of all generations — to keep going,” she said.

Even in his later years, Mosley remained focused on creating new work. When asked what he was currently making, he offered a simple answer that reflected a lifetime devoted to art: “I’m working on the same thing, just trying to make it look a little different.”

RELATED CONTENT: Celebrated Artist Radcliffe Bailey Dies at 54

nursing school, Tuskegee University, Alabama,HBCU Nursing Apprenticeship Program

Tuskegee University Launches Alabama’s First HBCU Nursing Apprenticeship Program

The new initiative combines paid clinical training, mentorship, and financial support to strengthen the state’s future healthcare workforce.


Tuskegee University has become the first historically Black college or university in Alabama to formally register a nursing apprenticeship program, marking a new step in the state’s efforts to strengthen its healthcare workforce.

The program is part of Alabama’s Student Nurse Apprenticeship initiative, which began in March 2022. The initiative is designed to give nursing students earlier exposure to real-world clinical environments while still completing their academic studies.

Through the program, student participants are paired individually with experienced nurses who serve as mentors. This one-on-one guidance is intended to help students build stronger clinical skills and confidence before entering the workforce full-time.

Participants will also gain an unusual benefit for nursing students: paid clinical experience. Apprentices will receive wages while completing clinical rotations in specialized medical departments, despite the fact that many traditional nursing programs require extensive unpaid clinical hours.

The program also addresses financial challenges that often prevent students from completing their degrees. Baptist Health System has partnered with the university to provide “last-dollar” scholarships for apprentices. This support covers the remaining tuition costs and other eligible educational expenses not already covered by financial aid.

State officials say the initiative represents a new approach to preparing future healthcare professionals while addressing workforce shortages.

“This apprenticeship represents a different way of thinking about how we prepare Alabama’s healthcare workforce,” said Meredith Smith, director of the Alabama Office of Apprenticeship, to WSFA 12.

The apprenticeship program was developed through collaboration between several organizations, including the Alabama Office of Apprenticeship, the Alabama Community College System, the Alabama Board of Nursing, and participating healthcare employers.

With Tuskegee joining the initiative, the program is now offered at more than 30 postsecondary institutions across the state. However, Tuskegee stands out as the first four-year historically Black university to take part.

University and state leaders say the effort is expected to both strengthen the pipeline of trained nurses and expand opportunities for students pursuing careers in healthcare while helping meet Alabama’s growing demand for medical professionals.

RELATED CONTENT: Tuskegee Trains Next Generation Airmen With Aviation Program Scholarship

Rick Ross, tour, port of Miami

Rick Ross Announces Tour Celebrating 20th Anniversary Of Debut Album, ‘Port Of Miami’

The Rick Ross Port of Miami 20th Anniversary Black-Tie Experience Orchestra Tour will kick off in Miami.


Miami rapper and entrepreneur William Leonard Roberts II, known professionally as Rick Ross, has announced a nationwide tour marking the 20th anniversary of his debut album, Port of Miami, released Aug. 8, 2006.

The album immediately made an impact, debuting at number one on the Billboard 200 chart with 187,000 first-week sales. The album was certified Platinum by the RIAA in July 2016 for shipping over one million copies in the United States, BET reported.

The Rick Ross Port of Miami 20th Anniversary Black-Tie Experience Orchestra Tour will kick off in Miami at the James L. Knight Center on May 29, hitting 17 cities before ending in Charlotte, North Carolina, on Aug. 29. The concert will feature a symphony and Sainted Trap Choir, with their music playing as the backdrop to Ross’ music on stage. 

“Port of Miami was the foundation of an empire, the blueprint to the biggest boss,” Ross said in a statement. “Twenty years later, we aren’t just celebrating an album; we are elevating the culture. Bringing this music to the stage with a full orchestra and choir in a black-tie setting is about cementing the legacy. It’s luxury, it’s historic, and it’s a milestone we are going to celebrate at the absolute highest level.”

Affectionately known as the “Bawse,” Ross took to social media to inform his fans and followers about the upcoming tour.

The concert’s aesthetics will mirror a high-society gala rather than the typical concert hip-hop fans are accustomed to. To match the concert’s look and feel, fans are being asked to wear black-tie attire for the musical experience. However, with that suggestion, fans will have the opportunity, in their dressed-to-the-nines looks, to participate in Best Dressed of the Night when they share their looks on social media using #POM20 as part of the celebration.

There will be featured premium seating, elite VIP packages with exclusive lounges, and high-end 20th-anniversary commemorative items available to concertgoers, while the venues will be selling exclusive luxury capsule merchandise.

The multiplatinum-selling album, released from his Maybach Music Group record label, spawned several hits, including the infectious “Hustlin”, along with “Push It” and “B.M.F. (Blowin’ Money Fast).”

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Ice Cube,razzie, war of worlds

Ice Cube’s ‘War of the Worlds’ Sweeps 2026 Razzies, Named Worst Picture And More

Ice Cube received the Razzie for Worst Actor.


The 2025 science-fiction remake “War of the Worlds” emerged as the biggest target at the 2026 Golden Raspberry Awards, earning multiple “worst” honors, including the year’s top Razzie for Worst Picture.

The film, which stars Ice Cube, led the annual awards recognizing Hollywood’s most criticized productions. It secured five wins after being nominated in six categories, according to organizers.

In addition to being named Worst Picture, Ice Cube received the Razzie for Worst Actor. Director Rich Lee also took home the award for Worst Director, while the film was recognized as the Worst Prequel, Remake, Rip-Off, or Sequel. Writers Kenny Golde and Marc Hyman were also cited when the project was selected for Worst Screenplay.

Organizers described the film as quickly gaining a reputation among viewers as a particularly infamous release. According to the group, the movie became “a cult hate-watch classic almost immediately,” reflecting the negative attention it attracted from critics and audiences alike.

The Razzie committee also commented on the film’s reinterpretation of the classic science-fiction story originally written by H. G. Wells. In a statement, as reported by Billboard, organizers said the 2025 version had “been cemented in Razzie history as a near sweeper” of the satirical awards. They added that the movie “utterly” dismantled the original novel, pointing to what they described as an unusual production approach, exaggerated dialogue and a performance by Ice Cube that they labeled “particularly hilarious.”

Several other productions were also singled out during the annual ceremony. The live-action adaptation of “Snow White” (2025 film) was criticized by the Razzies as well, with the movie’s “seven artificial dwarfs” collectively receiving awards for Worst Supporting Actor and Worst Screen Combo. Organizers joked that the film “cost a fortune and lost a fortune,” suggesting the project struggled financially and creatively.

Despite the largely negative tone of the awards, one category is designed to highlight a turnaround in an actor’s career. Actress Kate Hudson received the 2026 Razzie Redeemer Award for her performance in the film “Song Sung Blue.” Organizers praised her role as Claire Sardina in the movie, describing the performance as “pitch-perfect.” The award recognizes performers who previously received Razzie criticism but later delivered widely praised work.

The Golden Raspberry Awards, often referred to as the Razzies, are determined by online voting from more than 1,200 members. The event traditionally takes place around the same time as major Hollywood awards ceremonies, offering a satirical counterpoint by highlighting the year’s least successful films and performances.

This year’s results once again placed the spotlight on one film above the rest, as the remake of “War of the Worlds” dominated the list of questionable cinematic achievements.

RELATED CONTENT: Snoop Dogg And Ice Cube Allege Fraud By Former Business Partner In Disputed Merch Deal

BET+, Tyler Perry, Paramount

Say Goodbye To BET+ As Tyler Perry Sells His Stake To Paramount

The streaming platform’s programming will migrate to Paramount+ this summer as the company consolidates its streaming offerings.


The streaming platform BET+ will shut down later this year, with its shows and films set to move to Paramount+ as part of a broader effort by the company to streamline its digital entertainment services.

Paramount Skydance confirmed Friday that it has purchased the ownership stake held by Tyler Perry Studios in BET+, clearing the way for the transition. Financial details of the buyout were not publicly released, though industry estimates place the value in the tens of millions of dollars.

Beginning in June, roughly 1,000 hours of content currently available on BET+ will become part of the Paramount+ library. The programming includes several popular series tied to Tyler Perry, such as “All the Queen’s Men” and “Zatima,” as well as other titles, including “The Ms. Pat Show” and the critically praised “Diarra From Detroit.”

According to the Hollywood Reporter, executives say the change is designed to expand the reach of BET’s programming by bringing it to a larger global streaming audience. In a message sent to employees, Louis Carr, president of BET Networks, framed the decision as a strategic step forward for the brand.

“Beginning in June, we are expanding our reach by making Paramount+ the new home for BET+ content,” Carr wrote in the memo. “This powerful next step ensures the stories we champion, the creators we support, and the culture we represent go further than ever before.”

The integration will introduce Paramount+ subscribers to a large library of BET programming through a dedicated hub on the platform. According to Carr, viewers will gain access to more than 1,000 hours of programming spanning series, films, and original productions representing a wide range of Black storytelling.

“Our celebrated Black storytelling will live alongside Paramount’s premium series, sports, specials, and films, where it will be clearly branded, prominently featured, and easy to find in the BET Hub,” Carr said in the memo.

The shift also aligns with a larger strategy inside Paramount’s streaming division. Company leadership has repeatedly emphasized the goal of expanding Paramount+ while simplifying the company’s digital services. CEO David Ellison has signaled that growing Paramount+ into a larger, unified streaming destination is a priority for the media company.

Carr also reassured staff that BET itself will remain a central part of the company’s future, even as its streaming product changes. “BET is a cornerstone of Black culture and an essential part of Paramount’s portfolio and long-term content strategy,” he wrote.

The cable network will continue operating its traditional television channel and studio operations, while its digital platforms and FAST streaming channels remain active.

Carr closed the message by emphasizing the importance of BET’s cultural role and the employees behind it. “BET remains strong because of you, your creativity, your resilience, and your unwavering belief in the power of our stories,” he wrote, adding that the transition represents an opportunity to bring BET’s voice “to an even greater global scale.”

RELATED CONTENT: BET+ Cancels ‘106 & Sports’ After Just 8 Episodes

Target , boycott, target fast, jamal bryant

‘Absolutely Not A Dime’: Pastor Jamal Bryant Denies Being Paid To End Target Fast, Admits ‘Struggle Continues’

'This week, I failed...I called for the end of the Target Fast,' he said on his podcast.


The pastor of New Birth Missionary Baptist Church, Jamal Bryant, has addressed on his podcast, “Let’s Be Clear,” the controversy surrounding his ending of the year-long “Target Fast” protest, denying claims that he or his colleagues were financially compensated to end the campaign.

“Absolutely not a dime for even our meetings,” Bryant told Capital B Atlanta. “I bought my own plane ticket, bought my own hotel. Target has never even bought me lunch.” The pastor expressed frustration over social media backlash that accused him of lifting the fast for financial gain. But he admits he misstepped when calling an end to the Target Fast.

The Target Fast, launched in March 2025, was designed to mobilize the Black church and encourage economic activism, not to replace ongoing civic actions.

“This week, I failed…I called for the end of the Target Fast,” he said on his podcast on March 13. “Most in our community and culture were disappointed, angry, frustrated, and bewildered. What did it mean? Have you sold out? Have you given up?” You wave it wave the white flag, and emphatically the answer is no. I wanted to walk you through what has taken place over the last year that has gotten us to the place where we are right now. “

He went on to explain the Target Fast. “A year ago, the Target boycott started in two different places. One in Cleveland, the other in Minneapolis, Minnesota, distinctively by two significantly strong sisters, attorney Nekima (Levy Armstrong) and former Representative Nina Turner. I watched it play out in real time, and it dawned on me that the Black church was not a part of the equation or the conversation. To mobilize the Black Church to be part of the boycott, he called for the Target Fast,” he said, adding that he did not aim to take the spotlight from Armstrong and Turner, but to “walk alongside them.”

The Target Fast, he said, was to go 40 days, from Ash Wednesday to Easter 2025, with four concessions asked of Target.

The Target Fast sought to achieve four major goals: restore corporate DEI commitments, honor a $2 billion pledge in George Floyd-related investments, increase support for Black banks, and build partnerships with HBCUs for business education. Bryant highlighted that the community’s collective fasting and strategic withholding of dollars had a significant impact. Target has reportedly completed 97% of the $2 billion pledge, with the remainder expected by Easter, and has contributed millions to HBCU programs and Black-led community organizations. However, investments in Black banks remain unfulfilled.

However, without these concessions seemingly being met, Bryant called an end to the Target Fast earlier this week, a mistake he now concedes.

He noted that he considered Target Fast as just a “strategy” of the overall Target boycott, not the boycott itself. He admits to being “out of touch” with what the community wanted and demanded. “I have heard you…not having a good read of the room, I take full responsibility.”

Bryant stressed the importance of accurate reporting and understanding the movement’s scope. “The Target Fast entity, which is the faith-based initiative, is claiming victory,” he said, reiterating that no one was advised to return to shopping at Target stores. He credited Black women leaders, including Armstrong, Turner, and activist Tamika Mallory, for initiating and guiding the broader boycott.

Bryant also reflected on the movement’s communal and spiritual aspects, noting the role of 300,000 participants who signed up for the fast and engaged in cooperative economic practices, including supporting Black-owned businesses. He encouraged ongoing civic engagement, housing initiatives, and voter mobilization as extensions of the movement’s ethos.

While the Target Fast has officially concluded, Bryant affirmed that the fight for economic justice and corporate accountability continues. He called on the community to remain engaged, support Black-led initiatives, and recognize the power of collective action.

The pastor concluded, “I am grateful for the strides that we have made. The struggle continues, and the best is yet to come.”

RELATED CONTENT: Pastor Jamal Bryant Says Target DEI Boycott Is Over, Social Media Says Otherwise

Snoop Dogg, trademark, weed

Federal Trademark Office Rejects Snoop Dogg’s Bid To Trademark ‘Smoke Weed Everyday’

Officials say the well-known lyric is too widely used to function as a brand name and note federal law still prohibits cannabis-related trademarks.


The United States Patent and Trademark Office has denied a federal trademark request from rapper and entrepreneur Snoop Dogg for the phrase “Smoke Weed Everyday,” ruling that the widely recognized line is too commonly used to function as a protected brand name.

The phrase originates from the closing line of the 2001 song “The Next Episode” by Dr. Dre featuring Snoop Dogg. The artist sought to secure trademark protection for the slogan as part of plans to use it for a chain of marijuana dispensaries.

In a decision issued March 10, the trademark examiner concluded that the lyric has become so broadly associated with cannabis culture that consumers would not interpret it as identifying a single company’s goods or services.

“This term or phrase is a song lyric commonly used in association with cannabis use,” the trademark examiner wrote in response to the request. “Because consumers are accustomed to seeing this term or phrase used in ordinary language by many different sources, they would not perceive it as a mark identifying the source of applicant’s goods and/or services but rather as only conveying an informational message.”

In addition to the phrase’s widespread use, the agency cited another barrier: federal law still classifies marijuana as illegal. Because of that classification, trademarks tied to products or services that violate federal law cannot receive federal registration.

“Because applicant’s goods and/or services include items or activities that are a per se violation of federal law, the intended use or use of the applied-for mark in commerce in connection with such goods and/or services cannot be lawful,” the examiner added.

Although the ruling blocks federal trademark protection for the phrase, it does not prevent Snoop Dogg from continuing to use the name in business ventures. However, according to Billboard, without a registered trademark, protecting the brand from copycat businesses could become more challenging.

The artist also retains the option to challenge the decision. The process allows applicants to respond directly to the examining attorney, appeal to the agency’s Trademark Trial and Appeal Board, and ultimately take the matter to federal court if necessary.

Snoop Dogg has already been using a variation of the phrase in his cannabis-related businesses. In Los Angeles, he operates a dispensary called S.W.E.D., an acronym derived from the lyric, and he also runs Coffeeshop S.W.E.D. in Amsterdam.

That version of the brand name has encountered fewer legal obstacles. The performer has also applied for a trademark for “S.W.E.D.,” and the application has already received preliminary approval, suggesting that the abbreviated form may ultimately secure federal protection even as the full phrase remains off-limits.

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airline prices, Iran war, oil

Airline Ticket Prices Jump Worldwide As Iran War Pushes Fuel Costs Higher

Steep increases in jet fuel costs are driving steep fare hikes on domestic, international, and vacation routes, according to new airline pricing data.


Air travelers may soon face significantly higher ticket prices as global oil market instability linked to the Iran conflict drives up fuel costs for airlines.

The price of Brent crude oil has surged more than 50% over the past month, reaching roughly $101 per barrel. Jet fuel prices have climbed even faster during the same period. According to the Argus U.S. Jet Fuel Index, aviation fuel costs have jumped about 72%, creating financial pressure for airlines whose operating budgets are heavily influenced by fuel expenses.

Fuel is typically the second-largest cost for airlines after employee wages. Although many international carriers use hedging strategies to protect themselves from volatile fuel markets, most major U.S. airlines generally do not lock in prices in the same way, leaving them more exposed when costs rise sharply.

Data compiled by Deutsche Bank and analyzed by Business Insider shows that airfare is already climbing in several major travel markets. The research examined the lowest publicly listed ticket prices for flights booked 21 days in advance. Analysts noted that a published fare does not necessarily mean a traveler purchased a ticket at that price.

Domestic cross-country routes have experienced the largest weekly increases in passenger traffic. These long-distance trips, often referred to in the aviation industry as transcontinental flights, have seen prices more than double in some cases.

One of the busiest routes in the United States, the trip between New York and Los Angeles, carried roughly 3.4 million seats departing from John F. Kennedy International Airport last year, according to data from aviation analytics firm OAG. Average fares on similar coast-to-coast routes climbed from about $167 to $414, a 107% increase in the past week alone, Deutsche Bank’s analysis found.

Other domestic routes show similar spikes.

For example, United Airlines is currently listing flights from Washington Dulles International Airport to San Francisco for about $502—up from $149 roughly a month ago.

International travelers are also seeing rising costs. The route between New York and London is the busiest international corridor for U.S. flights and ranked 10th worldwide last year, with nearly four million scheduled seats between John F. Kennedy International Airport and Heathrow Airport.

Across transatlantic routes, average prices are about 40% higher than a month ago. On the New York-London route specifically, increases have been even sharper. Fares from Delta Air Lines rose from $285 to $553 in the past month, while United’s comparable service climbed to $846 — representing a 177% jump from the previous week, according to Deutsche Bank.

Leisure travelers planning Caribbean vacations are facing similar increases. Flights scheduled for March 27 to destinations in the region are about 58% more expensive on average than they were a week earlier.

A flight operated by JetBlue from New York to Santo Domingo in the Dominican Republic jumped from $165 to $566 for that date. Compared with the same period last year, the price has increased more than fourfold.

Other routes are also climbing. A flight from Baltimore to Montego Bay, Jamaica, operated by Southwest Airlines has more than doubled within a week. Meanwhile, Alaska Airlines flights from Los Angeles to San José have increased 40% week-to-week and are up about 120% compared with a year ago.

As oil prices remain volatile, travelers may continue to see airfares fluctuate, particularly on long-distance and international routes where fuel costs play a major role in ticket pricing.

RELATED CONTENT: Gas Prices Soar Nationwide As Iran War Disrupts Global Oil Supply

Attendees Are Taking Care Of Business And Wellness At The 20th Annual Women Of Power Summit 

Attendees Are Taking Care Of Business And Wellness At The 20th Annual Women Of Power Summit 

Health is wealth


Fifteen hundred Black women executives, entrepreneurs, and visionaries mean business, but they are not all work and no wellness. The women who have joined BLACK ENTERPRISE in celebrating 20 years of the Women of Power Summit at the Bellagio Resort & Casino in Las Vegas, Nevada, are taking time out for wellness, and they’re getting more than 10,000 steps in. Summit mornings begin with a morning workout hosted by UnitedHealth Group in Bellagio’s Monet room and patio, with Pilates Body by Raven Ross, a fitness entrepreneur, master Pilates Instructor, and content creator. 

Check out the wellness and workout sessions in the following gallery: 

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Michael B. Jordan, Obsidianworks

Michael B. Jordan’s Marketing Agency Obsidianworks Buys Back Stake, Returns To Full Independence

The company is co-founded by actor Michael B. Jordan and former Nike executive Chad Easterling.


Marketing and creative agency Obsidianworks is returning to full independence after repurchasing the minority ownership stake previously held by Endeavor’s agency 160over90, a partnership that began in 2021. The company, co-founded by actor Michael B. Jordan and former Nike executive Chad Easterling, stated that the move is part of a broader strategy to accelerate its growth and sharpen its focus on a consumer group the agency calls “New Money America.”

Easterling, who serves as chief executive officer, said the decision was planned from the beginning rather than the result of a strained partnership.

“When we entered the partnership, going independent was always part of the plan as well,” Easterling told Ad Age. “For us and for them, it was really about wanting to help us get established—help us get the fundamentals and structure in place.”

Financial details of the buyback were not disclosed. When the investment was first announced in 2021, reports valued the deal at roughly $20 million.

Obsidianworks was founded in 2019 to rethink the traditional agency structure. Easterling said Jordan’s experiences in entertainment and brand partnerships helped reveal a gap in how companies connect with audiences.

“Mike saw an opportunity from his side as an actor—working with studios and production companies that were asking him about connecting with consumers—and as a brand ambassador working with brands and trying to connect to consumers,” Easterling said.

From the outset, the founders intended to create a business that could grow beyond Jordan’s personal industry relationships. “We didn’t want this to be where he’s trying to walk us into every single door, and he feels that pressure,” Easterling told the outlet.

The partnership with 160over90 allowed the young agency to scale quickly, he added. “The partnership allowed us to have a level of structure and foundation that let us not only get after one or two projects as a small, nimble shop, but get after multiple bodies of work that overlapped at the same time.”

One project developed during the partnership was the Legacy Classic, a nationally televised HBCU men’s basketball showcase in Newark, New Jersey.

With the buyback complete, Easterling said Obsidianworks now plans to expand its approach to reaching what the company calls “New Money America.” “They’re not niche,” he said of the audience. “They are the growth engine many brands are trying to get to, but not recognizing.”

He described the group as a younger, diverse, and entrepreneurial generation reshaping how wealth and influence operate. “We’re not just talking about Black consumers or multicultural consumers—we’re talking about that entire demographic across every background and nationality,” Easterling said.

While the agency is frequently associated with multicultural marketing, Easterling said that description does not fully capture its strategy. “Yes, any call we go on, people know we’re multicultural—we have that authority,” he said, adding that “we were never here to be diversity consultants.”

Instead, he often describes the company more broadly. “Typically, I say we’re an agency—or I say we’re an enterprise,” he said, joking that “we’re a construction company for brands and New Money America—we’re builders.”

Today, Obsidianworks counts brands such as Nike, Converse, Jordan Brand, Meta, Target, and Spanx, among its clients. The firm currently employs about 20 people and plans to hire up to a dozen more in the coming months.

Easterling stated that operating independently will help the company move faster. “Now feels like the right time because we want to begin to move faster, take more risks, and define our own growth trajectory without constraints,” he said. “Being independent is a strength and has benefits. It allows us to move quickly and focus on delivering measurable impact for clients without as many layers.”

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