MIELLE, NFL

Mielle Becomes First Official Textured-Hair Care Partner of the NFL

Women now make up half of the NFL fanbase. This has forged a “culture-driving force” between both the league and the brand loved by millions of women, Mielle executives said.


Mielle, the Black-founded and woman-led haircare brand, just announced a first-of-its-kind partnership with the National Football League (NFL).

According to a news release obtained by BLACK ENTERPRISE, women now make up half of the NFL fanbase. This has forged a “culture-driving force” between both the league and women.

“The NFL is excited to have Mielle, a brand that is committed to performance, community, and empowering fans and athletes, lean into the NFL partnership,” Tracie Rodburg, SVP Global Partnerships for the NFL, said in a statement. “This partnership aligns with the league’s mission to build lasting connections within our communities nationwide and celebrate the self-expression of our players and fans.”

This ‘Partnership Reinforces That Textured Hair Isn’t A Niche,’ Mielle President Says

Founded in 2014 by CEO Monique Rodriguez, Mielle is the fastest-growing Black-founded and women-led global beauty brand. The brand emphasizes incorporating healthier ingredients and a “root to results” approach. It was acquired by Procter & Gamble (P&G) in January 2023, and it now operates as an independent subsidiary of P&G Beauty

People from all diverse ethnic backgrounds can use Mielle’s beauty product collection, as the designers created products for all hair types. Consumers can find Mielle in more than 100,000 stores nationwide, including CVS, Sally Beauty, Ulta Beauty, Walgreens, and Walmart.

Mielle’s team says the partnership will give Mielle a powerful platform to prove that its “high-performing ingredients” and products protect curls and coils. This is especially significant for athletes with textured hair. Many experience sweat and friction under their helmets, ultimately leading to dryness, breakage, and frizz.

“This partnership reinforces that textured hair isn’t a niche, it’s central to the culture, the preparation, and the game-day experience,” said Omar Goff, President of Mielle. “Together, we’re creating possibilities and expanding access with textured hair fans around the world through one of the most powerful ecosystems in sports and media.”

The announcement of the partnership is now supported by a social-first campaign, including the viral “Passing the Phone” video moment. The video features talents across the league: from players, executives, agents, players’ families, and on-air talent, who are celebrating how men and women show up on and off the field. 

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AI, artificial intelligence, trends, A.I., journey, technology, DryMerge, AI, job interview

Trump’s Latest ‘Genesis Mission,’ Seeks AI-Driven Scientific Dominance With Manhattan Project

The "Genesis Mission" Executive Order draws a direct analogy to the Manhattan Project to convey the urgency, national scope, and ambition of the new AI initiative.


President Donald J. Trump signed a sweeping Executive Order on Nov. 24, officially launching the “Genesis Mission,” a dedicated, coordinated national initiative to secure global technological supremacy by accelerating the application of artificial intelligence to scientific discovery.

The order frames the effort as a “historic national effort, comparable in urgency and ambition to the Manhattan Project” that will leverage decades of federal scientific investment to solve “the most challenging problems of this century.”

The mandate designates the Department of Energy (DOE) as the lead agency, tasking the Secretary of Energy with establishing and operating the American Science and Security Platform (Platform)—a secure, integrated AI infrastructure designed to harness the world’s most extensive collection of federal scientific datasets.

AI Acceleration as a National Security Imperative

The Genesis Mission seeks to create scientific foundation models and AI agents capable of testing new hypotheses, automating research workflows, and dramatically accelerating breakthroughs across critical national domains. 

The President asserts the mission will “strengthen national security, secure energy dominance, enhance workforce productivity, and multiply the return on taxpayer investment into research and development.”

Priority areas identified for the mission include advanced manufacturing, biotechnology, critical materials, nuclear fission and fusion energy, quantum information science, and semiconductors and microelectronics.

The DOE Secretary is mandated to integrate federal resources, including DOE national laboratory supercomputers and secure cloud-based computing environments, into the unified Platform. This infrastructure is intended to serve as the core resource for model training, simulation, and inference across the interagency effort.

The Secretary is also directed to establish formal mechanisms for collaboration with external entities possessing advanced AI capabilities, including through standardized partnership frameworks, user facility partnerships, and clear policies for the commercialization of intellectual property developed under the mission.

A crucial and challenging component of the mission is data integration. Within 120 days of the order’s issuance, the Secretary must identify initial data assets and develop a plan for securely incorporating datasets from federally funded research, academia, and approved private-sector partners. Given the national security implications, the Platform must adhere to strict security requirements, including classification and supply chain security standards.

The order tasks the Assistant to the President for Science and Technology (APST) with providing general leadership and coordination through the National Science and Technology Council (NSTC). To maximize national engagement, the Executive Order emphasizes the need for broad collaboration. The APST and the Secretary are mandated to establish competitive programs for research fellowships, internships, and apprenticeships focused on AI-enabled science, with placements at DOE national laboratories to provide hands-on training and access to the Platform.

The “Genesis Mission” Executive Order draws a direct analogy to the Manhattan Project to convey the urgency, national scope, and ambition of the new AI initiative.

What Was The Manhattan Project?

The Manhattan Project was the unprecedented, top-secret research and development program undertaken by the United States government during World War II to develop the world’s first atomic weapons.

It was a vast, Anglo-American effort that was spurred by fears that Nazi Germany was pursuing similar nuclear capabilities.

It brought together scientific expertise, industrial production, and military coordination, employing nearly 130,000 people at its peak and involving dozens of sites across the U.S., Canada, and the U.K. It cost approximately $2.2 billion (equivalent to about $28 billion in 2024).

The project achieved its monumental goal—developing an entirely new industry and a usable weapon—in an unusually compressed timescale, with most major activity taking place between 1942 and 1945.

The project successfully produced the atomic bombs dropped on Japan in August 1945, helping to bring an end to World War II. It ushered in the nuclear age, laid the foundation for the Department of Energy (DOE) and its national laboratories, and became the organizational model for American “big science” achievements in the latter half of the 20th century.

The mission faces an aggressive timeline, requiring the DOE to demonstrate an initial operating capability of the Platform for at least one of the identified national science and technology challenges within 270 days, subject to available appropriations.


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Judge Is Ready To Force Sale Of Nicki Minaj’s $20 Million Property To Pay Off Debt From Default Judgment

Judge Is Ready To Force Sale Of Nicki Minaj’s $20 Million Property To Pay Off Debt From Default Judgment

The rapper and her husband are on the hook for $503,318.02 resulting from a dispute with a security guard in 2019


After not paying a default judgment of $500,000 due to a dispute with a security guard, a judge has threatened to order a $20 million Hidden Hills mansion owned by Nicki Minaj to be sold so the guard can be paid for an assault by the recording artist and her husband.

According to Rolling Stone, a Los Angeles judge is giving the Queens-bred artist another opportunity as another court date is scheduled for Jan. 22, 2026. At the next hearing, Los Angeles Superior Court Judge Cindy Pánuco is requesting that a statement from Bank of America showing what Minaj has paid on the $13.3 million mortgage on the property. Once she receives that statement, she will be ready to proceed with the home sale.

“My tentative is to grant this,” she said at a hearing. “I just want to make sure we’re getting it right.” 

Thomas Weidenmuller, who was awarded the judgment when neither Minaj nor her husband, Kenneth Petty, showed up in court to answer the accusations, requested this latest action after stating that other collection measures had not worked. The couple has yet to respond to all efforts to collect the judgment against them. He says seven “potential garnishees” claimed they did “not have any accounts payable to Minaj or otherwise failed to respond at all.”

“There is no doubt that the sale of the dwelling would satisfy the entire judgment, with millions to spare,” it states on the legal paperwork. “Although it is regrettable that the extraordinary measure of forcing the sale of Minaj’s dwelling is required, that result is entirely the product of her intransigence in not making payment.”

TMZ reported last year that the couple must pay $503,318.02 resulting from a dispute that turned into an alleged physical assault on Weidenmuller at one of the rapper’s concerts in Germany. A default judgment was entered after neither defendant showed up on Friday, March 22, 2024.

The lawsuit was filed after Weidenmuller, who was on duty for Minaj’s concert in Frankfurt in 2019, claimed that Petty struck him in the face, breaking his jaw, after a dispute his wife had with a security guard working under him. Weidenmuller stated that the “Anaconda” rapper was arguing with one of his guards, and when he tried to settle the dispute, she allegedly threw a shoe at him. The shoe did not strike him.

Weidenmuller alleges that Petty’s action caused him to suffer, and he had to have eight different surgeries to fix the injury done to his face.

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businesses awarded Television ads

10 Black Movies To Watch With The Fam On Thanksgiving Day

Folks can count on gathering around the TV during the holiday


The Thanksgiving holiday has always been about more than just breaking bread over a twisted American history. The holiday focus is really about being in community with loved ones while building connections and lasting memories. 

One thing folks can count on during Thanksgiving is gathering around the TV and watching some of the best Black cinema Hollywood has offered. The following 10 Black films and biopics are ideal for the holiday.

The Wiz (1978)

The Wiz is a soulful urban retelling of The Wizard of Oz with Diana Ross playing the role as Dorothy, Michael Jackson as the Scarecrow, Richard Pryor as the Wiz, Lena Horne as the good witch and Nipsey Russell as the Tin Man, among others. The film premiered in October 1978 as a visually striking work that deeply embraced Black cultural elements while traveling from Harlem to an imaginative Oz. The movie’s exploration of home, community bonds and personal growth, aligns perfectly with Thanksgiving values which honor gratitude and togetherness.

Soul Food (1997)

Soul Food is a family drama about the Joseph sisters and their matriarch Irma P. Hall. The film takes place in Chicago where the family members come together to share meals. The film uses Thanksgiving as a major theme to examine death, family bonding, crisis and reconciliation, alongside food traditions. 

The Color Purple (1985)

The Color Purple features Whoopi Goldberg alongside Danny Glover, Oprah Winfrey, and Margaret Avery. The film shows a Black woman who finds strength through faith and female bonds while living in rural Georgia. The movie creates an emotional impact through its exploration of abuse, gender, race, resilience and spiritual development and intergenerational recovery which makes it suitable for family viewing,

The New Edition Story (2017)

The New Edition Story is a miniseries that follows the members of New Edition from childhood friends in Boston to R&B superstars navigating fame, rivalry, and brotherhood. The three-part biopic features actors who portray the characters at different ages and launches from New Edition’s hometown in Roxbury, Massachusetts. The New Edition Story aired in January 2017 and held audience’s captivated for weeks. It’s an ideal family watch for the holiday.

The Clark Sisters: First Ladies of Gospel (2020)

The Clark Sisters: First Ladies of Gospel is a biographical film that chronicles the journey of gospel celebrities, the Clark Sisters (Jacky, Twinkie, Denise, Dorinda, and Karen), who is portrayed by Aunjanue Ellis, Kierra Sheard, Raven Goodwin, and others. The film tells the story of how the Clark Sisters became gospel legends despite facing personal challenges and church opposition. The film debuted in April 2020 and shows scenes from Detroit and other places where the sisters grew up and ministered. The movie makes an excellent Thanksgiving choice because it centers on themes of faith, family and unity.

Baadasssss! (2003)

The movie Baadasssss! (2003) depicts Melvin Van Peebles’ struggle to create the groundbreaking independent Black film Sweet Sweetback’s Baadasssss Song. The film features Mario Van Peebles, Nia Long, Ossie Davis, and David Alan Grier in a New York and Hollywood setting that depicts Peebles early filmmaking and social challenges of its time. The film serves as a tribute to the determination and artistic vision needed to create art and suits families interested in Black cultural history and film entrepreneurship.

The Preacher’s Wife (1996)

The Preacher’s Wife tells a heartwarming story about an angel who assists a preacher in need of help with his faith and marital struggles. The Thanksgiving themes of love, community, and redemption match perfectly with the spirit of gratitude and family gatherings.

Are We There Yet? (2005)

Are We There Yet? is a family road-trip comedy starring Ice Cube, Nia Long, Aleisha Allen, and Philip Daniel Bolden. The film follows a man who drives his love interest’s kids on a cross-country trip filled with hilarious mishaps. The movie debuted in January 2005 and makes a great choice for children.

Wu-Tang: An American Saga (2019–2023)

Wu-Tang: An American Saga features Ashton Sanders as RZA, Siddiq Saunderson as Ghostface, TJ Atoms as ODB, and Shameik Moore as Raekwon. The show depicts the creation of the Wu-Tang Clan along with the challenges each member faced. The series takes place in Staten Island, New York, during the early 1990s. The show makes for a perfect Thanksgiving film for music lovers and hip-hop fans.

The Five Heartbeats (1991)

The Five Heartbeats is a musical drama that was inspired by real Black R&B groups of the 1960s. The film has become a Thanksgiving Day staple. The movie stars Robert Townsend, Michael Wright, Harry Lennix, and Leon. The film was released in March 1991 and takes place during the rise of Black musical groups in the Motown era. The film explores themes of music, brotherhood, and triumph, making it a family classic that resonates with audiences of all ages. 

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Black Friday

Economic Blackout: Don’t Break The Bank On Black Friday, Do This Instead

The economic boycott, declared by Blackout The System, from Nov. 25 to Dec. 2, serves as a call to action for people to use their financial power against large corporations that thrive off systemic inequalities. 


For many, the Black Friday and holiday shopping season has reached its peak, while Black communities strongly advocate for purposeful spending practices. The economic boycott, declared by Blackout The System from Nov. 25 to Dec. 2, serves as a call to action for people to use their financial power to oppose large corporations that thrive on systemic inequalities. 

Don’t let Black Friday turn into a negative financial after‑effect. Instead of chasing bargains, treat the day as an opportunity to tighten up finances, sketch out a budget, funnel spare cash into savings or an investment, question the need behind each purchase, and keep debt at bay. If you still splurge, squeeze the most out of your rewards. The aim is to lock in gains and set the stage for future wins.

Set A Strict Budget and Stick To It

Draw a line around your budget and refuse to let it wobble. Pin down how much you’ll spend before any sales kick in, then hold that number tight. The temptation of “deal‑hunting” can easily balloon into credit‑card debt and later regret. Grab a spreadsheet or a budgeting app, set a ceiling list for each item you’re after, and mark a “do‑not‑cross” limit that you never breach.

Invest What You Would’ve Spent

Re-route the portion of your shopping budget that would otherwise be spent into a savings or investment account, and start laying a foundation for lasting wealth. When a flashy “doorbuster” catches your eye, consider shifting that cash into a brokerage account, an IRA, or an index fund. Modest, regular contributions can snowball over time thanks to the power of dollar‑cost averaging.

Prioritize Needs Over Wants

Put necessities before desires. Jot down the essentials. Label everything else as optional. In practice, most “can’t‑miss” deals rarely turn out cheaper than prices you’ll see later. Shoppers drawn in by “limited‑time” or “low‑stock” ads often shop for items they don’t truly need, can’t afford without taking on debt, or won’t use that year.

Build Your Emergency Fund or Retirement Stash

Redirect the slice of your Black Friday budget toward an emergency fund or a retirement stash. It adds a layer of resilience and a lot of peace of mind for anyone chasing long‑term financial freedom. Instead of letting the cash vanish at the register, secure it in an account and set the transfers on autopilot. Treat it like a bill you pay yourself.

Avoid “Buy Now, Pay Later” Traps

Steer clear of “buy now, pay later” traps. Bypass store‑issued credit and BNPL schemes that tout easy payments. The hidden cost of postponing debt typically outweighs any discount. When an offer flashes “0 % interest, for 12 months,” the prudent choice is to rely on cash or a debit card. If credit is employed, pay the balance in full.

Use Rewards Wisely, But Don’t Overspend For Them

Treat rewards as tools and not temptations. Use them judiciously. Keep spending in check. Extract value from cash‑back cards without turning every purchase into a points‑chasing marathon. When handled effectively, rewards can reduce costs. When misused, they can end up costing you more. Stick to one or two approaches: a cash‑back card and a single loyalty program, and verify that any “discounts” are genuine reductions, not inflated price tags.

Try The 24-Hour or 1% Rule Before Big Purchases

When a big purchase is on the horizon, give yourself a moment’s pause, either by applying the 24‑hour rule or checking the 1% rule. The 24‑hour rule asks you to wait a day before handing over the money, while the 1‑percent rule advises a hold‑off if the price exceeds roughly one percent of your income. Both tricks act as a safeguard against spending, nudging you toward a more considered decision. So, whether it’s a new gadget or a high‑ticket item, try one of these mental checkpoints before you click “buy.”

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Nipsey Hussle Foundation, Turkeys, Los Angeles

Nipsey Hussle Foundation Gives Thousands Of Turkeys Away In Los Angeles

The Neighborhood Nip Foundation was created in 2019 with a mission to extend Nipsey Hussle's legacy through initiatives that benefit underprivileged youth.


The Neighborhood Nip Foundation, an organization honoring the late rapper Nipsey Hussle, held its first annual turkey drive on Nov. 25 in South Los Angeles, giving away thousands of turkeys in the neighborhood.

According to CBS News, this was the first activation from the foundation’s Slauson Avenue parking lot, representing a symbolic and important space for Nipsey Hussle.

“This is where my brother first sold his mixed tape. He ended up opening businesses in this parking lot and then buying the whole lot,” Samiel Asghedom, Nispey’s brother, stated. “We turned this whole lot into the Neighborhood Nip Foundation. So, it’s real important to be able to activate from here.”

The Neighborhood Nip Foundation was created in 2019 with a mission to extend Nipsey Hussle’s legacy and inspire the community through initiatives that benefit underprivileged youth—the foundation partners with the Think Watts Foundation to distribute 5,000 turkeys.

While it remains unclear how close the foundations came to their goal, their turkey drives come at a time when Americans are feeling the strain of rising costs. While the average price of a Thanksgiving meal has slightly decreased from last year, overall food costs remain higher.

The recent government shutdown added fuel to the fire. With temporary halts in Supplemental Nutrition Assistance Program (SNAP) benefits, many families were left without critical food assistance. Many families relied on community food banks to fill the gaps.

The recent “Elevating Voices: Insights Report” from Feeding America found that the number of Americans facing hunger is rising due to high inflation, economic pressures, and the end of pandemic-era assistance programs. Food insecurity levels are nearing levels last seen during the Great Recession.

In its report, 80% of those surveyed said they have purchased cheaper, less nutritious food due to high food prices. More than half (52%) report running out of food in the past year, even after they had more money to buy food. More than half (51%) report delaying paying bills such as rent, utilities, and medical expenses to afford groceries.

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airport, holiday travel

Holiday Travel Rush Begins As More Than 80 Million Americans Hit the Road And Skies

With Thanksgiving crowds building, airlines report minimal cancellations so far — but experts warn delays will likely increase throughout the day.


The Thanksgiving travel surge is officially underway, with millions of Americans already moving across the country by air and road ahead of the holiday. AAA estimates that nearly 82 million people will travel domestically this week, one of the busiest holiday periods in recent years.

Approximately 73 million people are expected to drive this Thanksgiving holiday, according to AAA projections. This marks an increase of about 1.3 million drivers compared to last year.

As reported by USA Today, airports saw steady early-morning crowds on Nov. 25, but flight operations remained relatively stable as of 9 a.m. ET, only 35 flights nationwide had been canceled, according to FlightAware data, while close to 800 flights were experiencing delays. Those numbers are expected to rise as airports hit peak hours, but the overall cancellation rate has stayed low through the weekend.

Travelers are catching a break after a month of uncertainty. Earlier in November, the Federal Aviation Administration lifted an emergency order that required airlines to scale back schedules during the government shutdown. The change allowed carriers to resume full service, reducing the risk of widespread operational disruptions.

Still, normal travel pitfalls remain possible. Weather issues, mechanical problems, and tight turnaround times can all trigger delays, particularly during holiday rushes. Transportation officials say that even with the FAA order lifted, passengers should expect the unexpected.

The Department of Transportation is reminding travelers of their rights as holiday traffic intensifies. According to federal rules, passengers are entitled to a full refund—regardless of ticket type—if their flight is canceled and they choose not to travel. That applies whether the cancellation stems from technical issues, staffing challenges, or weather.

For those who choose to continue with their trip, rebooking must be offered without additional fees. And when an airline is responsible for the cancellation—for instance, in cases of crew shortages or mechanical failures—passengers may qualify for additional accommodations, such as meal vouchers or overnight hotel stays.

However, compensation is not guaranteed in every scenario. Issues beyond an airline’s control, such as bad weather, do not require carriers to provide extras beyond rebooking.

Even with potential delays, the outlook for Thanksgiving air travel appears more stable than in some recent years marked by storms and staffing shortages. With millions heading to family gatherings or holiday destinations, transportation officials are urging travelers to arrive early, stay informed, and plan for crowds.

As airports fill and highways clog, the holiday season is once again proving to be one of the busiest travel periods in the United States.

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Kansas, Small Business, lawsuit, discrimination

Black Business Hub In Wisconsin Nurtures Black Entrepreneurship

Urban League of South Madison leaders recognize the need for economic justice and equity.


For entrepreneur Daijah Wade, the Madison, Wisconsin, Black Business Hub (BBH) didn’t just provide an office; it furnished a future.

Wade ran The Walking Jerk, a Caribbean plant-based to-go restaurant, strictly as a catering-only operation until the Hub opened its doors in August 2024. Now, she runs a permanent shop on the first floor. She has expanded both her menu and her platform. Wade feels a sense of welcome and appreciation for the ability to be in community with other entrepreneurs.

This $25.5 million, 80,000 square-foot facility, run by the Urban League of Greater Madison, is intentionally cultivating a “Black Renaissance” in South Madison. Urban League leaders recognize the need for economic justice and equity. Subsequently, they designed the resource center to support businesses for multiple generations.

CEO Dr. Ruben Anthony spearheaded the project after confronting a difficult statistic: only 0.04% of Dane County businesses with more than one employee are African American-owned. Although this massive disparity existed for decades, Dr. Anthony knew a consolidated, dedicated center could finally close the gap.

The building itself sends a message; its aesthetic design uses bright colors and angular structures, and its brown overhang, which mirrors the urban stoops that historically fostered community connection, warms the space.

The Hub makes success tangible by bringing together the necessary resources in one place. Business owners access specialized training programs. Furthermore, financial organizations, including Hope Community Capital and Forward Community Investment, operate on the upper floors. The proximity to the institutions allows entrepreneurs to obtain instant information about the funding they need.

Since its opening, the Black Business Hub has successfully engaged with over 200 entities through its various programs and pop-up events.

Dr. Anthony believes the Hub functions as a vital engine, so he is confident the center will remain “a gift that will keep on giving for many years to come” for the South Madison community.

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Cash out, atlanta

Santa Monica To Pay $350K Settlement To Family Of Black Entrepreneur Decades After Unlawful Seizure

Santa Monica will pay $350,000 to Silas White’s descendants for land unlawfully seized in the 1950s.


The city of Santa Monica has agreed to a $350,000 settlement with the descendants of a Black entrepreneur whose plans to open a Black beach club were derailed when his land was unjustly seized in the 1950s.

On Nov. 18, the Santa Monica City Council unanimously approved a $350,000 settlement in closed session for the family of Silas White, a Black businessman who leased a building on Ocean Avenue with plans of opening an exclusively Black hotel and beach club, the LA Times reports. Instead, the city seized the property, claiming it needed the land to build a nearby auditorium.

The settlement follows a month of mediation that resolved a claim filed by White’s family. According to Mayor Pro Tempore Caroline Torosis, it is part of the city’s broader effort to provide meaningful reparations to Black residents affected by past racial injustices.

“I hate to say this, but the city of Santa Monica took a series of actions to deprive Black Americans of the opportunity of being in Santa Monica. Our history books show that systemic racism, oppression, and discrimination happened,” Torosis said.

“We as a council made a decision that despite the fact we’re facing a very challenging financial time, we want to dedicate funding because [a formal apology to the Black community] is great, but unless it comes with money and meaningful repair, it’s just an empty word.”

The settlement comes over a year after White’s family first revealed how the city thwarted Silas White’s plans to open the Ebony Beach Club at 1811 Ocean Ave. during the segregated 1950s. Registered as a nonprofit, the club was set to open on Oct. 15, 1958, as advertised on signs outside the building.

However, court records show the city stepped in, claiming the land was needed for the nearby Santa Monica Civic Auditorium project. The property faced a condemnation complaint, or eminent domain, which allows the city to seize private land for public use.

“I’m not doing this because of money,” Constance White said in a 2024 Instagram video. “I’m doing this because of justice and for the future of all people. It’s not only my case. As you research, there are thousands of people who have had this happen to them.”

White’s planned club would have stood on what is now Vicente Terrace, a public street adjacent to the upscale Viceroy Hotel. The city notes that roughly 5% of the hotel’s land was once leased by White.

As part of the settlement, Torosis announced that a section of Vicente Terrace will be renamed Silas White Street, and an exhibit honoring White will be created inside the city’s Main Library, with his family contributing materials. Silas White Day will be officially observed on Oct. 12.

Ice-T , Law & Order: SUV

Ice-T Reveals Reason You’ll See Less Of ‘Fin’ On ‘Law & Order: SVU’ This Season

Ice-T has been playing the character Sgt. Odafin 'Fin' Tutuola since 2001.


Although Ice-T has been a mainstay for 20-plus years on “Law & Order: SVU,” the rapper recently revealed that he’ll be seeing reduced screen time this season (Season 27) on the popular NBC crime series.

In a recent sitdown with TMZ, the “New Jack City” actor explains that his reduced time this season is strictly for business reasons. The show’s executives wanted to bring back an old character, Amanda Rollins (played by Kelli Giddish), who had been on the show for over 10 years. She was written off three years ago, making a return this season. It came down to budget: keeping Giddish on regularly and moving Ice-T to part-time for the season.

“It’s just basically business. They brought Kelli back. At the end of the day, they couldn’t keep both of us on both times, as far as budget-wise,” Ice said.

Ice claims he doesn’t mind, as it gives him a chance to pursue other opportunities when he is not working on the show. But he was initially worried it might be the end for him, but producers assured him it was not. So, he is looking forward to returning to the show for its 28th season.

“They said, ‘Ice, we’ll have you come in and out this year.’ Everybody wanted Kelli back. We have new cops. I am not leaving the show. I am more concerned with going to Season 28. This year, they said, ‘Ice, we’re going to work you a little less.’ Everything was cool with me. I understood. I said, ‘Are you getting rid of me?’ They said, ‘No way. We can’t imagine “Law and Order” without you,’” he continued. “I’ve been on this show for 27 years. I am not going to say anything negative about this show. They have taken care of me for so long. I’m trying to get to Season 28.”

https://twitter.com/FINALLEVEL/status/1584942415944634372

The man born Tracey Morrow has been playing the Sgt. Odafin “Fin” Tutuola character since 2001. In 2022, the rapper/actor became the longest-running male actor on a television show after celebrating 21 years as Fin.

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