January 21, 2026
Derrick ‘Rose’s Flower Shop’ Is Open For Business
Rose’s Flower Shop operates on a limited “bloom drop” model, with fresh floral arrangements made available weekly.
Derrick Rose, the former NBA star and Chicago native, has launched a family-owned flower shop in his hometown.
Rose’s new business, Rose’s Flower Shop, opened in early January and was developed alongside his wife, mother, and children.
On the shop’s site, Rose said roses have “always meant more to me than something simply beautiful” and represent “love and appreciation,” citing memories of sending roses to family, friends, and supporters after his NBA retirement on Sept. 26, 2024.
That gesture, he said, “planted the seed for something bigger.”
Rose’s Flower Shop operates on a limited “bloom drop” model, with fresh floral arrangements made available weekly. Bouquets are named after Chicago-inspired themes such as Chicago Red, Morning on Michigan, and City Lights, and a standard 12-stem arrangement is priced at about $89.99, according to the shop’s website.
The venture builds on earlier community-oriented efforts. A one-day pop-up version of Rose’s Flower Shop drew long lines in downtown Chicago in January 2025 and gave away flowers to fans and residents.
The new shop plans to offer limited online drops nationwide. Most importantly, the brick-in-mortar location aims to remain rooted in Chicago’s neighborhoods. In an Instagram post, Rose says he hopes to bring knowledge to the next generation.
“I want Rose’s Flower Shop to be an agricultural platform for kids where they can learn about agriculture, business and what’s possible when you invest in your own neighborhood and believe in what you’re building.”
While Rose provides flowers to the community, he is still receiving his own.
The one-time NBA Most Valuable Player will have his No. 1 jersey retired by the Bulls on Jan. 24. Rose’s number will join Michael Jordan, Scottie Pippen, and other legends in the rafters.
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