Small business, entrepreneurship, price, black business owner, business owner, tariffs

How Businesses Are Starting To Feel The Effects Of Trump’s Tariffs 

In cities - both large and small - across the country, businesses are stressing over how rising costs will affect their customer flow.


A report from the Federal Reserve revealed that businesses are already seeing increased costs due to President Donald Trump’s tariff wars to consumers, CNBC reports. 

The report, known as the Beige Book, is released every seven weeks to show the country’s economic growth. The March 5 report revealed that “little changed” but touched on “uncertainty around international trade policy was pervasive across,” including how prices increased following Trump’s April 2 “liberation day,” announcing high tariffs on countries like China. “Firms reported adding tariff surcharges or shortening pricing horizons to account for uncertain trade policy. Most businesses expected to pass through additional costs to customers,” the report read. 

“However, there were reports about margin compression amid increased costs, as demand remained tepid in some sectors, especially for consumer-facing firms.”

Companies have reported receiving notices from suppliers about rising costs on Chinese products, and are seeking ways to avoid absorbing the increases while acknowledging uncertainty over their ability to pass them along to customers. “Most Districts noted that firms expected elevated input cost growth resulting from tariffs,” the report said. 

“Many firms have already received notices from suppliers that costs would be increasing.”

In cities across the country, businesses are concerned about how rising costs will impact their customer base. In the New York area, the price increases have hit the food, insurance, and construction materials industries the hardest. Manufacturers and distributors have already announced that they have added surcharges due to increased shipping costs. In addition to growing tension with China, there are also warning signs of a brewing trade dispute with Canada.

Tourists are booking fewer hotel rooms in New York City, and a tech firm reported losing business contacts in Canada.

Smaller businesses in small towns are being hit a little harder. DigiKey, an electronic parts supplier based in Thief River Falls, Minnesota, is concerned that a rise in product costs will compel it to make cuts to employee benefits.

“We’re kind of a contrarian, in that we ship around the globe,” DigiKey President Dave Doherty said, according to NPR. 

“But every additional shipment into China, or into Germany, or into Japan, or Taiwan, or Bangladesh creates jobs in Thief River Falls.”

Headquartered in a single warehouse in the rural Minnesota town, the company began by hiring farmers’ wives, offering them stable pay and health benefits. Over the years, it has added 3,800 U.S. jobs. However, with Trump’s tariffs, employees like DigiKey’s Vice President of Operational Excellence and Trade Compliance, Teri Ivaniszyn, are nervous about job security.

“I wake up in cold sweats about tariffs,” Ivaniszyn laughs. 

Approximately 25% of the company’s wares come from China. The firm has spent $500 million on tariffs implemented during Trump’s first term in office. The difference is that there have always been ways to recoup lost funds. However, the rules are ever-changing during his second term.

“What’s coming next? How are we going to handle it?” she asks. 

“The yo-yo effect that we’re having: It’s on, it’s off, this is in, this is out.”

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doorbell,Tyler chambers, door,Florida

Tyler Chambers, A White Florida Man, Threatens To Shoot 9-Year-Old For Ringing His Doorbell

Tyler Chambers threaten to shoot 9-year old Black girl claiming she was attempting to break in his home.


 Tyler Chambers, a white Florida man, is under investigation after posting a violent threat on social media. The threat was directed at a 9-year-old Black girl who was selling candy door-to-door.

Chambers, a resident of Riverview, shared doorbell camera footage of the child, identified as Sincere, on a community Facebook group.

He captioned the profanity-laden threat, “You’re lucky we weren’t home to shoot your a— dumb b—.”

Following widespread outrage, Chambers deleted his social media accounts.

The incident occurred on April 14 when Sincere and her 11-year-old cousin were canvassing their neighborhood to raise money by selling candy and toys.

The video of the 2024 incident is circulating on social media. Sincere is seen ringing Chamber’s doorbell with a bag in her hand. The 9-year-old waits patiently, presumably with candy in hand. 

Chambers claims the young girl was a decoy for a break-in, and others were surrounding his home at the time she appeared. 

The would-be assaulter released footage of Sincere at the front door. However, he did not post evidence corroborating the claim of a potential break-in.

‘I saw that on my camera and have a wife and a seven-month-old at home, which I will protect as you would. I was hot when I posted it, which is why I deleted it. I could have handled it a lot [differently,] ” Chambers reportedly wrote on his now deactivated Facebook page.

Sincere’s mother, Beyond Shabazz, reported that her daughter now feels unsafe. Shabazz says her daughter is now coping with emotional distress as a result of the incident.

Local authorities have completed an investigation and forwarded their findings to the state attorney’s office, which is considering potential charges. 

Shabazz has launched a GoFundMe campaign to support legal action against Chambers, which has raised over $14,100. ​The incident has sparked national attention, highlighting ongoing concerns about racial profiling and the safety of Black children in public spaces.​

As the community awaits potential legal action, the case underscores the importance of addressing threats and ensuring the safety and dignity of all individuals, regardless of race.

RELATED CONTENT: White Man Who Defaced A Predominantly Black Church Faces 12 Months In A Predominantly Black Prison System

home equity,HEA,

Leap HEA Launches 1st-Of-Its-Kind Mobile App Giving Homeowners Better Access To Home Equity 

The valuable app gives users the ability to apply for three different kinds of HEAs while providing a wealth of comprehensive resources related to housing.


Fintech real estate investment company Leap Analytics, also known as Leap HEA, announced the launch of a new and innovative mobile app designed to revolutionize homeowners’ access to and management of home equity, according to a press release shared with BLACK ENTERPRISE. 

The app enables users to apply for three different types of Leap Home Equity Agreements (HEAs) directly on their phone, providing a wealth of comprehensive housing resources. Leap’s CEO and Founder, Ashley Bete, says the new app helps homeowners make smarter financial decisions without being tied down.

“Our new mobile app revolutionizes how homeowners access and leverage their homes’ equity,” Bete said. “By offering three types of HEAs at their fingertips, along with a suite of housing-related tools, we’re empowering homeowners to make very informed financial decisions while freeing the capital potential of their most valuable asset.”

In addition to having HEAs—in both 10-year agreements and 30-year agreements—at your fingertips, the app’s features to support homeowners’ journeys include access to a homeownership financial literacy library, financial analyses and tools such as a home improvement simulator, product recommendations from the finance realm, a home valuation tracker, and a network of local home-related service providers like plumbers and electricians.

While the app’s goal is to address vital issues in the housing market such as the effects of redlining and gentrification, Bete said it also aligns with the company’s mission of educating homeowners on the changing real estate industry, while providing tools to extract equity from their homes, decrease debt, and increase financial wellness. “The Leap app represents a significant advancement in Leap’s mission to close the wealth and housing gaps while promoting financial health through innovative homeownership solutions,” he said. 

The mission also aligns with findings of how American homeowners have been blocked from billions in home equity without even knowing it. A recent study conducted by home equity investment firm Point revealed that homeowners risk being blocked from accessing an estimated $731 billion in home equity, which many rely on, due to a drop in their credit score resulting from job loss, according to Realtor.com.

In 2024, the total American home equity reached $34.7 trillion, representing an 80% increase since 2020. However, a significant portion of that housing wealth remains “locked in.”

Leap applicant June Lucero from California said she “would recommend Leap” after labeling the company’s home equity agreements as a great alternative to expensive options.

“They helped me and my family to improve our personal finances,” Lucero said. Chief Technology Officer Munashe Shumba shared similar sentiments, adding that the app “helps property owners intelligently manage their homes and increase their value” with data-driven recommendations for “necessary services.”  

Download the Leap mobile app on IOS and Android platforms.

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Georgia State University,$500K, gullah geechee, endowment

Georgia State University Receives $500K Grant To Create Gullah Geechee Heritage Research and Preservation Program

The Gullah Geechee Heritage Corridor is coastal land that spans from southern North Carolina to Northern Florida.


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Georgia State University has received a $500,000 grant to support research and education focused on preserving and protecting the land of the Gullah Geechee communities in Georgia and South Carolina. The funding will help establish the Gullah Geechee Sacred Land Project (GGSLP), which aims to recover and maintain genealogical records, spatial lineages, spiritual practices, and safeguard “the places where those communities interred their ancestors.“ 

GSU professors and historians Ras Michael Brown and Tiffany A. Player will lead the GGSLP program, which will feature four new courses on oral tradition and folklore and immersive service-learning experiences at both the undergraduate and graduate levels. Graduate students in the program can earn a certificate in Cultural Resource Management. 

“The Mellon Foundation’s funding allows us to strengthen our relationships with Gullah/Geechee communities and support their ongoing efforts to honor their ancestors and the legacies they left for descendants,” Brown said in a statement. “This kind of community engagement should be fundamental to university-based historical research and preservation activities, and we’re grateful to the Mellon Foundation and our community partners for this opportunity to fortify connections between the past and the present in preparation for challenges and possibilities ahead.”

The Gullah Geechee people are descendants of formerly enslaved West Africans who were brought to the coastal regions of North and South Carolina, Georgia, and Northern Florida due to their agricultural skills, particularly in marshlands reminiscent of their homeland. They were primarily recognized for their rice cultivation. 

After slavery ended, they remained in the area now known as the Gullah Geechee Heritage Corridor. The Gullah Geechee people maintained their land and developed a culture heavily influenced by West African traditions. One of these is the Geechee language, a creole that combines English with various West African dialects. The Gullah Geechee people have lost a significant amount of land due to global warming and gentrification. The loss of graveyards is drawing growing concern, as environmental dangers, such as saltwater erosion and land development, threaten their preservation. The GGSLP program aims to raise awareness and address these threats through education and advocacy.

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Diddy, delay, trial, judge Prison, Sean combs

Sketch Artist Captures Image Of Diddy Appearing Thinner With Gray Hair

Jane Rosenberg captured his image during recent court appearance


Sean “Diddy” Combs made an appearance in a New York City courtroom April 18, and although picture-taking was not allowed, a sketch artist captured his likeness for the world to see.

The sketch, created by Jane Rosenberg, has been circulating on social media and has left viewers shocked. At first glance, it doesn’t resemble Diddy at all, as the gray hair being shown has never been seen before. His face looks thinner and more pronounced than what we are used to seeing. He was drawn next to his attorney, Marc Agnifilo.

The former Bad Boy Records executive was in court attempting to delay the start of his upcoming trial, scheduled to begin May 5, when jury selection is set to commence. The motion to postpone was denied by Judge Arun Subramanian, who stated that there was no reason to give Diddy’s attorneys two additional months to prepare their defense. “It is unclear why there isn’t sufficient time to prepare.”

Also, the judge ruled that alleged victims of Diddy will be allowed to testify without revealing their identities during the trial, with one exception. Former artist and girlfriend, Cassie, who is expected to testify, will do so without restriction.

There was a bit of good news for Diddy, though. Judge Subramanian ruled that evidence regarding prior sexual assault allegations against the entertainment mogul that were not formally included in the charges against him would not be allowed to be mentioned at trial.

Diddy proclaims his innocence and has pleaded not guilty to five charges of sex trafficking, transportation to engage in prostitution, and racketeering conspiracy. He has been held at Brooklyn’s Metropolitan Detention Center since he was taken into custody following his arrest in September. The 55-year-old disgraced mogul has been named in numerous lawsuits after he settled an explosive lawsuit with Cassie after she accused him of various acts of violence and sexual abuse, less than 24 hours after she filed it.

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HBCU week

Trump Signs New Executive Order To ‘Promote Excellence’ At HBCUs

President Trump says the executive order will “continue the work” begun during his first term


Leaders at historically Black colleges and universities (HBCUs) nationwide have been on edge since President Donald Trump took office. On his first day of office, Trump rescinded several Biden-era executive orders that he deemed “harmful,” including diversity, equity, and inclusion initiatives. These executive orders have a ripple effect nationwide as universities scramble to reevaluate their curricula, including how Black history is taught.

The administration has also proposed plans to abolish the U.S. Department of Education, threatening the financial aid many HBCU students use to fund their college education.

However, in what appears to be a contradiction of the anti-DEI rhetoric from the administration and Republicans, and a significant reversal of his stance, Trump has signed an executive order that reestablishes the White House initiative to promote excellence and innovation at HBCUs.

“HBCUs remain integral to American students’ pursuit of prosperity and wellbeing, providing the pathway to a career and a better life,” the order reads.  

President Trump says the executive order will “continue the work” begun during his first term to “elevate the value and impact” of HBCUs as beacons of educational excellence and economic opportunity in business, government, and the military.

What To Know About The White House Initiative To Support HBCUs

Trump’s White House Initiative on HBCUs has two primary missions. The first is to increase the private sector’s role in strengthening HBCUs financially and upgrading their institutional infrastructure, including the adoption of technology. The second mission is to enhance HBCUs’ capabilities to serve young adults through a slew of actions, including addressing efforts to promote student success and retention, college affordability, and campus modernization.

According to the order, the President’s Board of Advisors on Historically Black Colleges and Universities (Board) will help fulfill the mission. The Board will comprise representatives from various industries, including philanthropy, private foundations, financial institutions, and other relevant sectors.

“Today’s executive order serves as strong reaffirmation of President Trump’s support of investment of historically Black colleges and universities,” Thurgood Marshall College Fund President Harry L Williams said in a statement. The Thurgood Marshall College Fund is an organization that represents public HBCUs.

He adds, “This executive order should serve as a call to action for corporations, foundations, members of Congress, and state lawmakers to redouble their efforts to support HBCUs and their students.”

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Latanya Richardson, LaChanze, Black women on Broadway

LaTanya Richardson Jackson And LaChanze To Be Honored At 2025 Black Women On Broadway Awards

The fourth annual Black Women on Broadway Awards will honor LaTanya Richardson Jackson, LaChanze, and Khaila Wilcoxon.


LaTanya Richardson Jackson, LaChanze, and Khaila Wilcoxon are among the honorees at the fourth annual Black Women on Broadway Awards.

This year’s ceremony will take place on June 2 at the Current at Chelsea Piers in New York City. It will continue its tradition of celebrating the artistry, leadership, and impact of Black women in theater who continue to shape and inspire the Broadway community. This year’s honorees include acclaimed Tony winners, nominees, and rising talents who showcase the powerful presence and impact of Black women on Broadway.

“We are delighted to host the fourth annual Black Women on Broadway Awards to honor and celebrate the achievements of Black women in theater,” said co-founders Danielle Brooks, Amber Iman, and Jocelyn Bioh in a joint statement, shared by Broadway News.

“This year, we are proud to honor these three incredibly talented and hardworking women, LaTanya Richardson Jackson, LaChanze, and Khaila Wilcoxon, for all that they have accomplished both on and off-Broadway.”

Richardson Jackson, wife of Academy Award-winning actor Samuel L. Jackson, will receive the Audra McDonald Legacy Award, which celebrates the storied career and significant theater achievements of an artist. The “Fighting Temptations” star, who received a 2014 Tony Award nomination for her performance as Lena Younger in “A Raisin in the Sun,” is currently appearing on Broadway as Claudine Jasper in “Purpose.” She’s received past Tony nominations in 2024 for her production work on the revival of “Purlie Victorious” and served as a director for the 2023 Tony-nominated revival of “The Piano Lesson.”

LaChanze will be honored with the Kathy A. Perkins Behind the Curtain Award, which celebrates an artist whose contributions behind the scenes illuminate the stage. A highly acclaimed Tony Award winner, LaChanze earned her first Tony in 2006 for originating the role of Celie in The Color Purple. She went on to win two more in 2023 as a producer of Kimberly Akimbo and Topdog/Underdog, followed by a 2024 Tony for co-producing The Outsiders. Most recently, she directed an Off-Broadway revival of Wine in the Wilderness.

Wilcoxon will be honored with the Florence Mills Shining Star Award, recognizing an emerging talent whose brilliance is just beginning to gain widespread recognition. She currently stars as Becca in the new musical Redwood. Her past Broadway credits include Hadestown, SIX, and Ruben & Clay’s First Annual Christmas Carol Family Fun Pageant Spectacular Reunion Show.

Brooks, Iman, and Bioh founded Black Women on Broadway in 2020 to honor and support the achievements of Black women in theater, offering mentorship and fellowship opportunities along the way.

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Small business, entrepreneurship, price, black business owner, business owner, tariffs

How Entrepreneurs Can Win Without Discounting Price


Let’s cut through the fluff. If you’re still blaming price for why your product or service isn’t selling, you’re not in the sales game — you’re in the excuse business. Most small business owners lean on price as if it’s the only lever that can be pulled to get the sale. “Limited time: $99 instead of $299!” “Get it today for three easy payments!” These gimmicks might nudge someone halfway in — but they don’t sell anyone.

The harsh truth? If you rely on discounts to move your offer, you’re not closing — you’re bribing.

Price is not the problem; it’s the excuse your prospects give when they’re not sold. The real obstacle is emotional and psychological: they haven’t committed, are unsure, and haven’t been moved. Until they are, lowering the price is like putting a band-aid on a broken pipeline.

The Emotional Economy: People Buy Feelings, Not Features or Price

When someone says, “It’s too expensive,” they’re saying, “I’m not convinced it’s worth it.” That perception is yours, not the pricing’s. Excellent marketers recognize that people make purchases based on emotion and justify them logically.

Want to close more sales? Create emotional pressure points. Use social proof. Show them what they will lose if they do not take action. Paint a vivid picture of their life after buying. Do they feel more confident? More secure? More respected?

Harvard Business School found that emotionally connected customers are more than twice as valuable as highly satisfied customers. So what’s your job as an entrepreneur or business owner? It’s to emotionally connect with your audience and present your offer in a way that makes people say, “I need this now.”

Sell With Purpose, Not Pleading

Let’s talk about manipulation. That word makes some entrepreneurs squirm. But here’s the truth: if you’re in business, you influence behavior. That’s persuasion. That’s sales. That’s marketing. The real question isn’t whether you manipulate — it’s whether you do it with integrity.

If you know your offer delivers results — if it helps people live better, earn more, feel stronger — then it is your moral duty to persuade effectively. This means using every ethical lever available: urgency, scarcity, exclusivity, storytelling, emotional triggers, status, and aspiration.

Here’s where small business owners win big: when your offer addresses a real problem and you present yourself with confidence, belief, and a compelling message, price objections fade away. People don’t hesitate to spend when they have faith in you.

A study by PwC found that 43% of consumers would pay more for greater convenience, while 42% would pay more for a friendly and welcoming experience.

How You Can Use This in Your Business

If you’re a small business owner or entrepreneur, here’s how to use this mindset right now:

1. Package the Value, Not the Price: Instead of saying, “This coaching package is $997,” try: “This 4-week program helps you create your brand story, launch your offer, and land your first three clients — guaranteed. Most clients make their investment back before the final session.”

2. Create a Psychological Trigger: Introduce limited spots, bonuses that expire, or behind-the-scenes access. Let’s say you run a small graphic design agency. Rather than discounting, say: “We’re only taking 5 new clients this quarter so we can give each project full creative focus.” That subtle scarcity creates urgency.

3. Connect the Outcome to the Buyer’s Identity: Your customers want transformation. Show them how your offer reflects who they want to become. Example: “You’re not just booking a facial—you’re investing in confidence, in showing up bold, in finally feeling good in your skin.”

Final Word: Price Isn’t the Obstacle—It’s the Mirror

If price is the objection you keep hearing, that’s a signal. But it’s not a signal to lower your price. It’s a signal to elevate your messaging game. Raise your positioning. Amplify your emotional resonance. Create a buying environment where people say, “I can’t afford not to do this.”

You don’t have to race to the bottom. You don’t need to win the discount war. What you need is a bold message, a clear transformation, and the courage to stand behind your full price without any apologies.

Because when the message is mesmerizing, and it connects, the price becomes irrelevant.

Denzel Washington, Black panther

Denzel Washington ‘Humbled’ As ‘Othello’ Tickets Hit $1K

Denzel Washington believes his run as Othello is helping him "give back to others."


Denzel Washington addressed the rising ticket prices for his return to Broadway in Othello, a limited-run production where seats have climbed to nearly $1,000. While critics have widely praised the show, the cost has sparked debate.

“Othello has been a blessing,” Washington told Entertainment Tonight. “I’ve been blessed beyond measure for a long time. I’m not bragging, but I’ve been a part of sold-out shows before. God has blessed me with a great ability, and I’m humbled by the reaction and the response that we’re getting. I’m humbled by the opportunity to use my celebrity to help others. That’s what it’s about.”

Washington, who plays the title role, said he sees the performance as a way to create space for new talent. He described himself as being in the “return phase” of his journey, committed to giving back to the industry that shaped his 40-year career.

The Oscar winner also addressed pricing concerns, pointing out that affordable options are available. “They’re selling [tickets] as low as $50. People don’t talk about that,” he said.

 

Despite the high-end costs, the production grossed $2.63 million in its first week, setting four box office records and surpassing long-standing hits like Wicked and Hamilton, BLACK ENTERPRISE reported.

Much of the demand stems from speculation that this could be one of Washington’s final stage performances. Fans are eager to witness his portrayal of Othello, a role he last performed as a drama student.

While some critics have labeled the ticket prices exclusionary, others argue they’re comparable to premium events in sports or music. Director Kenny Leon defended the approach, emphasizing the production’s economic diversity and accessibility through student discounts and digital lotteries.

Reflecting on the milestone, Leon said, “I have a thousand people in there and it’s so diverse… I’m proud of the box office and I’m proud of what’s on the stage.”

Washington’s return not only highlights his enduring star power but also raises broader questions about equity and access in modern theater.

RELATED CONTENT: ’Othello’ Producer Brian Anthony Moreland Is Not New To This, He’s True To This

These BLACK ENTERPRISE Books Should Live On Every Entrepreneur’s Desk

These BLACK ENTERPRISE Books Should Live On Every Entrepreneur’s Desk

Starting your own business requires a level of effort but proper guidance makes the process more achievable


Starting your own business requires a significant level of effort, but proper guidance makes the process more achievable. As legacy leaders in the Black business sphere, BLACK ENTERPRISE published four essential books which function as complete guides to assist Black entrepreneurs who want to build their businesses and navigate some of the challenges. These books deliver practical guidance along with real-world examples and actionable strategies that address the distinct  business needs of Black entrepreneurs. These resources will transform your entrepreneurial path no matter if you are beginning your business or seeking to expand it.

How To Succeed In Business Without Being White: Straight Talk On Making It In America 

This book, published in 1998, is a seminal text authored by BE founder and visionary Earl G. Graves Sr. Mr. Graves presents his life story, which includes his transformation from a West Indian garment worker’s son into a multimillionaire businessman who led multiple Fortune 500 companies. How to Succeed in Business Without Being White: Straight Talk on Making It In America  functions as both a personal narrative and a useful business manual that provides guidance on breaking racial obstacles in business, establishing capital, and cultivating thriving companies. Mr. Graves’ economic empowerment and self-reliance are essential elements to inspire African Americans toward successful achievement through determination and strategic planning. The book delivers practical examples and useful information to help readers succeed in white-dominated business spaces.

Black Enterprise Titans Of The B.E. 100s: Black CEOs Who Redefined And Conquered American Business

Black Enterprise Titans of the B.E. 100s was penned by BE’s own executive vice president and chief content officer Derek Dingle and published in 1999. The text shares the stories of 11 powerful Black CEOs who headed top Black-owned businesses in America. Through first-person interviews, Titans tells how these leaders overcame racial and economic barriers to succeed in industries such as banking, construction, publishing, and entertainment. Dingle, a veteran journalist and cofounder of Milestone Media, shares their strategies, values, and leadership styles. The book aims to inspire and guide aspiring entrepreneurs with real-life examples of resilience and excellence while stressing that vision, determination, and strategic thinking are essential for redefining Black American business.

Black Enterprise Guide To Starting Your Own Business

Black Enterprise Guide to Starting Your Own Business by Wendy Beech is a detailed starter manual that was published in 1999. The text was designed to assist entrepreneurs who are planning to start and grow their own businesses with a focus on the Black community. The book includes topics on self-assessment, business planning, legal formation, funding, marketing, and the internet. It includes real-life stories of Black business owners and has resource lists at the end of each chapter. Although some of the content may be a bit outdated in the current digital age, the guide is still a great resource for new entrepreneurs.

Black Enterprise Guide to Investing 

Published in 2000, the Black Enterprise Guide to Investing by James A. Anderson remains a  beginner-friendly resource that explains investment basics. Through his experience as both a finance columnist for BE and CUNY professor, Anderson simplifies complicated investment subjects including stocks bonds, mutual funds, and money markets. The guide provides the Black community with financial literacy education to build long-term wealth and gives readers useful methods to manage their financial destiny. The book is widely available through online platforms and continues to serve as an essential resource for new investors.

RELATED CONTENT: Prominent Leaders and the Black Community Pay Tribute to Earl G. Graves Sr.

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