lgbtq+, christmas gifts, holiday, entrepreneur, gifts — (Photo: blackCAT/Getty Images)

by Jeffrey McKinney

November 22, 2025

12 Ways To Cut Holiday Shopping Costs As Spending Estimated To Surpass $1 Trillion

Sticking to a budget and researching prices, discounts and sales on items you want to buy can help lower holiday spending.

In an unprecedented way, Americans are anticipated to spend over $1 trillion during the quickly approaching holiday shopping season.

The colossal forecast for November and December 2025 from the National Retail Federation comes as the trade group predicts U.S. consumers will make this the costliest Christmas ever. The bonanza is expected to occur despite turbulence, such as an uncertain economy, unemployment, and tariffs which are likely to boost the price of many gifts people plan to buy.

Overspending can surface as shoppers fall prey to bad moves like impulse buying for friends and family. And lavishness can fuel other types of irresistible spending that may lead to excessive generosity.

Consumers plan to spend nearly $891 on average this year on holiday gifts, food, and other items. Those findings are from NRF’s latest holiday survey, done by Prosper Insights & Analytics, not tied to the holiday sales prediction. The new average is supposedly the second largest in the survey’s 23-year history.

Another report from the BMO Real Financial Progress Index predicts even more spending, including retail outlay, travel, and entertainment. It surmises Americans will spend an average of nearly $2,800 this season, up over $1,000 from 2024. As such, the analysis states 70% of consumers are setting firmer budgets for the holiday season, and over 65% report they are changing their shopping method because of tariffs.

“The holidays this year come on the heels of a period defined by inflation and price volatility for everyday items, leaving many consumers confused and stressed as they plan for year-end festivities,” stated Paul Dilda, head of U.S. consumer strategy at BMO. “Against this backdrop, shoppers are changing their behaviors – spending more in some areas, cutting back in others, and trying to build budgets that they can stick to over the holidays.”

Simultaneously, this holiday season is coming with cautious optimism. According to the 2025 Economic Impact Survey from Nationwide, some 55% of Americans are secure with their financial situation. Yet 42% aim to spend less this holiday season than last year. 38% will purchase gifts, and 20% say they won’t buy any presents.

The bright side is that there are many ways to help cut holiday splurging and assist with carrying less of that debt, or potentially none, into 2026. Based on BLACK ENTERPRISE research, the steps could include:

Set up a budget and adhere to it. Be specific on how much you will spend on each item, whether it’s gifts, food, or other categories. Regularly check if you are staying on track.

Make a thorough shopping list containing who you’re buying for, a spending estimate, and details to prevent excess spending.

Shop early for discounts and sales, before the stampede, to help stop last-minute spending and possibly higher prices.

Use cash or debit cards, as opposed to credit cards for purchases. Data shows people using credit cards often overspend. Further, paying with money helps you tangibly see what you’re spending and stay within your budget.

Avoid store credit cards that offer one-time discounts if you open one. The cards often levy high interest rates and other costly fees. They can create impulse buying by nudging you to buy more gifts than initially planned.

Be diligent about not making unplanned purchases or not using part of the money you have set aside for spending.

Do research on discounts and sales before you shop. Check online to see how much the item you want to buy is at retail stores. Check Black Friday and Cyber Monday sales and look for digital or paper coupons from retailers.

Don’t be afraid to use a holiday gift exchange. This can be done with family or friends and cut spending. Set a budget for the gift swap so the financial expectations are equal for all.

Homemade gifts can be a nifty way to save money. They might not work for everyone, but can be memorable. For example, photos for grandparents or cookies for others close to you could be good options.

Shop at unorthodox places like yard sales, thrift stores, resale sites, and social media to search for less pricy gifts. You might spot vintage gifts that are more special than new ones.

Use unspent gift cards, vouchers, or store credits that can still work to buy presents. It could be a savvy way to obtain a gift for basically free.

Do your homework online to explore websites like Credit.com offering practical tips on how to cut holiday spending.

Lawsuit, Martin Shkreli, Wu-Tang Clan Album — (Photo: Ethan Miller/Getty Images)

by Cedric 'BIG CED' Thornton

November 21, 2025

Now You Can Play Monopoly: Wu-Tang Clan Style

Be one of the first to purchase 'Monopoly: Wu-Tang Clan Edition'

All hip-hop and Wu-Tang Clan fans can make it a game night with the upcoming release of “Monopoly: Wu-Tang Clan Edition.”

According to Bleeding Cool, the release from Op Games will have your holiday parties lit with the latest Monopoly game that takes the rules and protocol of the original board game, but replaces them with items and places associated with the Staten Island hip-hop collective.

https://twitter.com/bleedingcool/status/1991284549607678166

The Wu-Tang Edition of the classic board game can be purchased via pre-order, with the game set to be shipped in December, just in time to gather friends and family to play along with you for the holidays.

“Three decades later, The Wu-Tang Clan remains a household name, well-known by fans of all ages,” said Dane Chapin, CEO of The Op, in a written statement. “We are thrilled to merge one of the most influential Hip-Hop groups of all time with one of America’s favorite tabletop games in this new edition of Monopoly: Wu-Tang Clan Edition, and we’re so excited to see this title span generations and entertain the whole family.”

The game promises to take you through some of the group’s tour stops, including a stop in St. Louis on Aug. 30, 2022, up until the collective’s recent Las Vegas Residency. There are six custom sculpted tokens, featuring the Wu-Tang symbol, killer bee, nunchucks, record, microphone, and samurai sword. You will also see poster art from some of Wu-Tang Clan’s shows throughout the world and showcase some of the group’s moments captured on the game’s exclusive Community Chest and Chance Cards.

The board game can be purchased through the Wu-Tang Clan website, where only 720 units are available for pre-sale. The games are expected to ship in the first week of December.

Features include:

Custom Wu-Tang Game Board
3 Exclusive Wu Monopoly Tokens: the Boot, Sword, and Vinyl limited to the first 500 orders
28 Title Deed Cards
16 Enter the Wu-Tang Cards
16 Wu-Tang Community Cards
32 Houses renamed Gold Singles
12 Hotels renamed Platinum Singles
Money, Dice, Rules
Stunning Poster Art From Wu-Tang’s Epic Tour Stops

Rori Harmon,Texas , UCLA, Coach — (Photo: Markus Spiske/Pexels)

by Cedric 'BIG CED' Thornton

November 21, 2025

Court Dates Set For NBA Player And Coach Caught In Gambling Scandal

All three have been charged with wire fraud conspiracy and money laundering conspiracy

After being arrested for their alleged roles in an illegal gambling scheme, Portland Trail Blazers head coach Chauncey Billups (currently on unpaid leave) and former NBA player Damon Jones are slated to appear in court Nov. 24, with Miami Heat player Terry Rozier (also not playing, nor getting paid) scheduled for Dec. 8.

According to USA Today, the three men, who were arrested Oct. 23, after being accused of partaking in illegal sports betting and rigged poker games, will be in federal court in Brooklyn for their next appearance. Billups will be arraigned on charges of wire fraud, conspiracy, and money laundering conspiracy. Jones and Rozier are charged with wire fraud conspiracy and money laundering conspiracy.

“As alleged, the defendants turned professional basketball into a criminal betting operation, using private locker rooms and medical information to enrich themselves and cheat legitimate sportsbooks,” United States Attorney Joseph Nocella Jr. said. “This was a sophisticated conspiracy involving athletes, coaches, and intermediaries who exploited confidential information for profit.”

The government has accused NBA Hall of Famer Billups of participating in “rigged” gambling and poker games that took place in various places, including Manhattan, Miami, Las Vegas, and the Hamptons, according to officials. The illegal games were attended by members of at least three of New York’s mafia families.

Authorities say Billups and Jones, a former NBA player, were being paid for participating in the games, with Jones requesting a partial prepayment of $2,500 before attending one of the poker games. Rozier, who, earlier this year, was cleared by the NBA of gambling accusations, was allegedly sharing information about players on a team’s roster with bettors before games were played.

According to CNN, investigators allege that between December 2022 and March 2024, Rozier tipped people off about his availability for games. They cited seven specific games, including one against the New Orleans Pelicans, which had already been flagged by sportsbooks for irregular activity.

CDC, termination, 180, employees, email — photo credit: Public Domain-CDC logo

by Mitti Hicks

November 21, 2025

Health Leaders Criticize CDC Website Change With False Information On Vaccine and Autism Link

Officials in Illinois, New York, and Hawaii are rejecting the CDC’s unfounded claims and the list is growing.

Health officials and public health experts from states nationwide are criticizing the Centers for Disease Control and Prevention (CDC) for recent changes to its website, stating that the link between autism and vaccines has not been definitively ruled out.

Officials in Illinois, New York, and Hawaii are rejecting the CDC’s unfounded claims, and KFF Health News notes that the list of those frustrated is growing.

Sen. Bill Cassidy (R-La.), who is a medical doctor, stated on X that “What parents need to hear right now is vaccines for measles, polio, hepatitis B, and other childhood diseases are safe and effective and will not cause autism.”

He added, “Any statement to the contrary is wrong, irresponsible, and actively makes Americans sicker.”

Leaders at the Center for Infectious Disease Research and Policy (CIDAP) at the University of Minnesota say the CDC is no longer “trustworthy.”

Scientific information on the U.S. Centers for Disease Control and Prevention’s website has been replaced with anti-vaccine talking points that don’t rule out the link between vaccines and autism, despite an abundance of evidence that there is no connection.

As CIDAP News points out, the CDC reversed its language on its website on Nov. 19. At the top of the page, it now reads “studies have not ruled out the possibility that infant vaccines cause autism.”

Until the change, the CDC webpage stated, “Studies have shown that there is no link between receiving vaccines and developing autism spectrum disorder (ASD). No links have been found between any vaccine ingredients and ASD.”

Health Leaders Say CDC’s Vaccine and Autism Link Is A ‘Tragic Day’ For Public Health

While CIDAP leaders call the CDC’s reversals “a tragic day” for public health, other health professionals warn that the messaging is dangerous.

“This is madness,” Dr. Sean O’Leary, head of the American Academy of Pediatrics’ infectious diseases committee, said during a media briefing Thursday. “One thing that is very clear is that vaccines are not one of those things. They do not cause autism. Period.”

In a statement put out by the Autism Science Foundation President, Alison Singer, she stated:

“The facts don’t change because the administration does. At this point, it’s not about doing more studies. It’s about being willing to accept what the existing study data clearly show.

“You can’t just ignore data because it doesn’t confirm your beliefs, but that’s what the administration is doing.”

jon jones, MAGA, Trump, UFC, champ — (Photo: Gage Skidmore/flickr)

by Jeroslyn JoVonn

November 21, 2025

Trump Cancels Upstate New York Citizenship Ceremonies, Citing Unmet Requirements

The Trump administration is canceling citizenship ceremonies across Upstate New York, citing unmet eligibility requirements.

The Trump administration canceled several citizenship ceremonies at county courts across Upstate New York, citing failure to meet legal requirements for conducting the naturalization events.

After reports emerged that the federal government was canceling naturalization ceremonies across New York counties without explanation, a spokesperson provided some insight into why the Trump administration is no longer allowing county courts or state supreme court justices to oversee citizenship ceremonies.

“After reviewing the jurisdiction of certain New York county courts under the Immigration and Nationality Act, we have determined that these courts do not meet the statutory requirements to conduct naturalization ceremonies,” a spokesperson told Syracuse’s WSYR-TV. “As a result, U.S.C.I.S. will transition from judicial to administrative ceremonies to ensure compliance with the law.”

Typically, judges preside over naturalization ceremonies in courthouses, while USCIS handles administrative ceremonies at regional offices. However, many judges in Upstate New York were recently instructed to stop without explanation.

Onondaga County Clerk Emily Bersani confirmed that her planned Nov. 19 ceremony was canceled with no reason given and said she has not received any updates on 2026 ceremonies, including the annual New Americans Day at the New York State Fair.

Hudson Valley Rep. Mike Lawler sent a letter this week to Joseph Edlow, director of U.S. Citizenship and Immigration Services (USCIS), urging the agency to reverse the ceremony cancellations.

“My wife is an immigrant – one of the happiest days of our lives is when she attended a Naturalization Ceremony and became an American citizen,” Lawler wrote in the letter to Edlow. “Stealing that same joy from other to be-citizens is wrong, plain and simple.”

The impact of the change on naturalization ceremonies usually held in federal courtrooms, such as at the Federal Building in downtown Syracuse, remains unclear. The Northern District of New York still lists several upcoming ceremonies on its website, and a district spokesperson confirmed they are still scheduled to take place.

discrimination — phot credit: Getty Images

by Kandiss Edwards

November 21, 2025

Nursing Degrees Are No Longer Considered ‘Professional’ Per Department Of Education

The shift can greatly impact how much up-in-coming nurses can borrow as they prepare to enter a field facing historic shortages.

The U.S. Department of Education (DOE) states that nursing programs will no longer be classified as professional degree programs, which will impact funding for thousands.

The shift can greatly impact how much up-and-coming nurses can borrow as they prepare to enter a field facing historic shortages. The DOE’s definition of a professional degree matters greatly when seeking access to federal funding. As the One Big Beautiful Bill becomes law, new funding mandates have been put into place to govern higher education. A professional degree classification determines eligibility for the $200,000 borrowing limit set aside for skilled students.

Under the new criteria, fields like medicine, pharmacy, dentistry, optometry, law, veterinary medicine, osteopathic medicine, podiatry, chiropractic training, theology, and clinical psychology still qualify as professional programs.

However, programs for physician assistants, nurse practitioners, physical therapists, and audiologists are no longer considered “professional’ fields of study. Nursing programs were also left off the official list.

The DOE says the categorization is not new, the Austin American-Statesman reported.

“The Department has had a consistent definition of what constitutes a professional degree for decades, and the consensus-based language aligns with this historical precedent,” said Ellen Keast, Education Department press secretary for higher education, in an email. “The committee, which included institutions of higher education, agreed on the definition that we will put forward in a proposed rule.”

Keast added that nursing “was never meant to be included,” a point the department is now clarifying publicly.

The ruling arrives as the cost of nursing school continues to rise. According to NurseJournal.org, tuition varies widely depending on degree type and location. Yet many programs rely on federal loan structures that may shift as a result of the new definition.

Jennifer Mensik Kennedy, president of the American Nurses Association, said the change carries many implications, many of them negative, for students and the general public.

“At a time when healthcare in our country faces a historic nurse shortage and rising demands, limiting nurses’ access to funding for graduate education threatens the very foundation of patient care,” Mensik Kennedy said in a statement.

The American Nurses Association reports that more than 260,000 students are enrolled in entry-level BSN programs, and about 42,000 are enrolled in ADN programs. These students may now face loan limits of $20,500 a year for graduate study, while professional programs retain access to $50,000 a year.

WNBA, 2024 Season, Basketball, DICK BARNETT, BIG3 — (Photo: Barry Gossage/NBAE via Getty Images)

by Cedric 'BIG CED' Thornton

November 21, 2025

After Latest WNBA Salary Proposal, Players Are Not Really Feeling It

With a little more than a week left in the collective bargaining agreement, the players are seeking a bigger percentage of the league's revenue

After reports of the WNBA’s latest collective bargaining agreement (CBA) proposal increased substantially, players reportedly are not moved by the offer, with a little more than a week left in the current CBA, which expires Nov. 30 after a month-long extension.

According to ESPN, the Women’s National Basketball Players Association (WNBPA) is still looking for more in the most recent agreement offer. Although the league has proposed that the minimum salary would start at more than $220,000, with a maximum of more than $1.1 million, it does not align with the goal of players earning more throughout the life of the proposed arrangement.

The WNBPA feels that the current fixed salary system does not fit what would benefit the players. They would prefer one that would almost mirror their NBA counterparts’ revenue sharing. They want salaries based on basketball-related income (BRI).

In a statement, the WNBA said the proposal includes “significant guaranteed salary cap increases and substantial uncapped revenue sharing that enables player salaries to grow as the league’s business grows.”

However, in response, WNBPA Executive Director Terri Jackson told ESPN in October in a written statement:

“When the players opted out a year ago, they made it clear they wanted a salary system that values their labor and allows them to grow with the business they are very clearly driving. The league’s response has been to run out the clock, put lipstick on a pig, and retread a system that isn’t tied to any part of the business and intentionally undervalues the players.

Yahoo Sports reported that the players want a model similar to the NBA’s, in which the salary cap is a fixed percentage of basketball-related income, which was 44.74% in 2025.

Market Watch reported that WNBA players receive 9.3% of their income from the league, a substantially lower percentage than the NBA.

Napheesa Collier, vice president of the WNBPA, had already stated previously that the players were seeking “two main points” in the new CBA: increased revenue sharing and salary structures.

air traffic controller — photo credit: U.S. Air Force photo by Airman 1st Class Olivia Sampson, Public domain, via Wikimedia Commons

by Jeroslyn JoVonn

November 21, 2025

Thousands Of Unpaid Air Traffic Controllers During Shutdown Left Out Of Trump’s ‘Perfect Attendance’ Bonus

Thousands of air traffic controllers who worked without pay during the government shutdown are being excluded from Trump's "perfect attendance" bonus.

Thousands of air traffic controllers who worked without pay during the government shutdown are speaking out after being excluded from Trump’s $10,000 “perfect attendance” bonus.

On Nov. 20, the National Air Traffic Controllers Association announced that only 776 of the more than 10,000 controllers who worked unpaid during the record shutdown will receive the $10,000 bonus, The New York Post reported. Of those, only 331 are union members, with the association assuming the remaining bonuses are going to managers.

While the union expressed gratitude for those being recognized, it voiced concern that thousands of workers who consistently showed up during the shutdown without pay were left out.

“We are concerned that thousands of air traffic controllers who consistently reported for duty during the shutdown, ensuring the safe transport of passengers and cargo across the nation, while working without pay and uncertain of when they would receive compensation, were excluded from this recognition. More than 311 of these dedicated professionals were instrumental in keeping America moving,” the union said in a statement.

As what became the longest government shutdown in American history stretched past one month, some air traffic controllers began calling out due to financial strain, causing delays at airports nationwide and forcing flight reductions at 40 busy hubs. Trump proposed $10,000 bonuses for those who stayed on the job and suggested docking pay for absences.

While the FAA hasn’t announced any penalties, Homeland Security Secretary Kristi Noem recently held a press conference where she awarded $10,000 bonuses to a handful of TSA officers who worked without pay. The controllers’ union hopes to work with Transportation Secretary Sean Duffy to ensure all controllers who served during the shutdown are recognized.

Democratic Rep. Rick Larsen, a ranking member of the House Transportation and Infrastructure Committee, has questioned why many who kept flights running weren’t included in the bonuses.

“For the Trump administration to not give a bonus to every single one of these hardworking women and men is wrong; they all deserve a bonus and back pay,” Larsen said.

L-R: Cari Champion, Bevy Smith, Carlos King, and Candis Grace attend Candis Grace presents "The Toast, New York" on November 06, 2025 in New York City. (Photo credit: Tito G)

by Selena Hill

November 21, 2025

Candis Grace and UBS Honor Black Cultural Powerhouses At ‘The Toast, New York’

The exclusive dinner experience celebrated culture, excellence, and legacy

Earlier this month, creatives, tastemakers, and industry leaders gathered at “The Toast, New York,” an exclusive, intimate dinner experience presented by Candis Grace celebrating culture, excellence, and legacy.

Held at The Chica & Don in downtown Manhattan on Nov. 6, guests were treated to modern Latin American cuisine paired with drinks provided by Black-owned spirit brands like Sean “Jay-Z” Carter’s D’usse, Kevin Hart’s Gran Coramino, and Ja Rule’s Amber & Opal.

Source: **Cari Champion and Candis Grace at Candis Grace presents “The Toast, New York” (Photo credit: Tito G)**

Presented by entrepreneur Candis Grace in partnership with UBS, “The Toast, New York” honored three trailblazers making significant strides in their respective industries: Carlos King, the CEO of Kingdom Reign Entertainment and an acclaimed reality TV show producer, sports broadcast journalist Cari Champion, and Santi Miller, Head of Diverse Wealth Initiatives at UBS.

“I was at ESPN for 10 years, and now I’m at CNN, and I am unapologetic in the fact that my agenda is for Black and brown people [and] for women,” said Champion, a former anchor on ESPN’s First Take, while accepting The Champion of Women in Sports Award. “It’s costly and sometimes scary, but I know that when it is all said and done, if you look in the history books, I’m doing it for the right reasons.”

Source: **Carlos King and Candis Grace at Candis Grace presents “The Toast, New York” in New York City. (Photo credit: Tito G)**

“It is not every day that I get celebrated because, being behind the scenes, it’s our job to celebrate others, said King, while receiving the Cultural Storyteller Award.

Former NFL player Wale Ogunleye, who currently serves as Executive Director, Head of Sports and Entertainment at UBS, presented Miller with The Legacy Builder Award.

“With the current state of politics that we’re in, it’s super interesting to say words like ‘diversity’ and all these other things. But, that being said, UBS decided in January to continue to forge ahead with our diversity initiatives led by Santi,” said the former Miami Dolphins MVP. “I’ve had the honor of working with Santi this year, as she’s been a great partner to me in the sports entertainment business. Her work focuses on expanding the firm’s presence in diverse markets and ensuring that UBS shows up in ways that are authentic, relevant, and deeply connected to communities it serves.”

UBS — Source: **Santi Miller is honored at “The Toast, New York” in New York City. (Photo credit: Tito G)**

During her acceptance speech, Miller shared how her upbringing and feeling ostracized at times influenced her commitment to empowering diverse communities.

“I was born in Vietnam, and I was always the other,” she said. “I thought about it, I was like, why is this so important? Why am I so passionate about diversity? Why do I care about it? And it really is about taking this sense of being an other. And every single person in this room has been an other. I know you have it. The higher you climb, the lonelier it gets. And, guess what? The dots get smaller and the target gets bigger,” she continued.

In addition to recognizing these cultural pioneers, “The Toast, New York” brought together a collective of notable activists, authors, and reality stars in an atmosphere that embraced community, collaboration, and Black excellence. Noted attendees included Roc Nation veteran and music business executive Lenny S. Santiago, Real Housewives of Miami star Guerdy Abraira, media personality Bevy Smith, former VIBE Editor-in-Chief Datwon Thomas, and social justice advocate Tamika D. Mallory.

“This event was an idea to celebrate my friends that probably were really behind the scenes, but really making the moves, because that’s how I was always in my career,” said Grace, the founder and CEO of The Brand Group, a marketing, brand partnerships, and public relations agency based in Los Angeles.

“I was an [event] promoter –- the only woman promoter in Hollywood for a long time in my career. So, I don’t like anything stuffy,” she told guests. “I like it to feel really unorthodox, beautiful, sexy, and vibey, so everybody can have fun. So, that’s why [this] is not a stuffy awards.”

Jeffrey Morneau, the founder of Jeffrey Morneau Atelier, a luxury brand specializing in event planning, bespoke design, and elevated catering experiences, said partnering with Grace to produce an event that celebrates Black excellence was a joy.

“[Candis’] vision and commitment to uplifting our community made this collaboration especially meaningful, he said in a statement. “Together, we’re creating an experience that celebrates excellence, and I couldn’t be more proud,” he said.

Candis launched The Brand Group nearly two decades ago and has worked with the likes of the National Basketball Players Association, United Nations, Kevin Hart, Netflix, Doritos, and UBS, which she praised for supporting her annual events.

Source: **Santi Miller, UBS Head of Diverse Wealth Initiatives at UBS, and Wale Ogunleye, UBS Executive Director and Head of Sports and Entertainment, with UBS employees (Photo credit: Tito G)**

“UBS has been an invaluable partner throughout this incredible journey from ‘Toast to Black Hollywood‘ and now to ‘The Toast, New York.” Their continued commitment and belief in our vision have been instrumental, and we deeply value the partnership we’ve built together,” she said in a statement.

Grace also acknowledged the support of BLACK ENTERPRISE, which served as a media partner at the event and honored her with the 2024 Business Disruptor Award.

“Black Enterprise has been an integral part of my journey from the very beginning. They’ve not only championed ‘The Toast, New York,’ but they’ve been there to celebrate every milestone and event throughout my career,” she said. “Their support and commitment to uplifting our community means everything to me, and I’m incredibly grateful to have them as partners in this work.”

Dr. Betty Stewart, Hampton University — (Photo: The HBCU Advocate)

by Kandiss Edwards

November 21, 2025

Hampton University Enrollment Soars Past National Average

Hampton University's enrollment is the highest it's been in more than a decade.

Hampton University is celebrating significant growth.

The Virginia HBCU has seen a 46 percent jump in undergraduate students since 2022, according to the university. The surge pushes total enrollment to more than 4,600 students, its biggest in more than a decade.

University President Darrell K. Williams called the growth “intentional.”

“Our responsibility extends beyond our campus,” said President Darrell K. Williams in a news release. “Workforce development allows us to serve the broader community with the same intentionality we give our students. When we strengthen the region’s talent pipeline, we strengthen the future of Hampton Roads.”

Hampton also boasts a retention rate of around 93% from fall to spring.

https://twitter.com/_HamptonU/status/1991613061732450752

Many HBCUs are facing declining enrollment due to reduced federal student grant programs and rising tuition costs.

“Colleges and universities already collectively experienced a 15% decline in enrollment between 2010 and 2021, the most recent year for which figures are available, according to the National Center for Education Statistics (NCES). That includes a drop-off of more than 350,000 during the first year of the pandemic alone, and it means there are already 2.7 million fewer students than there were at the start of the last decade.”

However, Hampton has seemingly adopted a winning strategy.

“We must position every student to feel they belong from day one,” Williams, an Hampton alumnus, said in the release.

In the press release, the HBCU cites programs for first-generation students, data-driven outreach, and expanded financial support as key elements of their renewed recruitment model. Students arriving this year represent more than 40 states and multiple countries, according to university data.

Along with student outreach, Hampton is investing in campus infrastructure, including—

More than 20 renovated residence halls and classrooms, including simulation labs and upgraded study spaces.

New academic programs in artificial intelligence, engineering, environmental science, and aviation management.

Dining transformations, including the reopening of The Grill, the beloved student gathering spot; the addition of the Milk & Honey restaurant franchise; the introduction of robotic food delivery.

The university’s board-approved “Elevating Hampton Excellence” plan lays out a 5-year roadmap for infrastructure, research growth, and community impact, hoping to maintain and increase retention rates.