• Celebrity News

by Jeroslyn JoVonn

August 27, 2025

Issa Rae Sees Her ‘Impulsivity’ As ‘A Gift And A Curse’ After Almost Losing It All

Issa Rae reveals how her impulsive nature almost left her broke.

---

Issa Rae is providing examples of how her impulsive streak led to significant financial risks early in her ascent up the Hollywood ranks.

In her new essay collection, I Should Be Smarter by Now, released Aug. 26, Rae reflects on how her impulsive nature shaped both her successes and financial struggles early in her career. Among the six essays available on Amazon Original Stories, I Almost Know What I’m Doing details how her impulsiveness nearly left her bankrupt.

“My impulsivity, the character trait I’ve benefited from and paid dearly for, is both a gift and a curse,” Rae wrote, as captured by Us Weekly. “The gift is that I can be fearless in the pursuit of anything I want to achieve. If I want something, I’m going to be active and go after it. The curse is, of course, that I don’t properly think through the consequences of my actions.”

“Some creatives can’t get their projects off the ground because they overthink,” she added. “I’m an underthinker. The best example of this cost me every single dollar I had ever made in my life.”

In 2014, Rae was working full-time as a writer and had “a few web series” under her belt, she recalled. The Insecure creator was also in the process of writing a book, likely her 2015 memoir “The Misadventures of Awkward Black Girl,” which came with a substantial advance. It was at this time that a call from her business manager would shake her world thoroughly.

“I decided to be responsible and pay off all my debt,” Rae explained. “I was on the set of an independently produced comedy pilot called Words with Girls from a new writer I loved and believed in, when I got the call from my business manager.”

According to her manager, “every penny you’ve saved is about to be gone,” and Rae cites three major mistakes she made that almost led to her going broke.

Rae, along with her producing partner Deniese Davis, launched the independent production company ColorCreative. However, before securing any investor funding, they had already set a schedule, solicited scripts, and met with writers. While searching for investors, neither Rae nor Davis was “getting many bites,” she wrote.

“I was so excited about our undeniable idea and confident that we eventually would, so we proceeded anyway,” Rae explained. “We found some really great scripts that, to me, were filling a void in television.”

Mistake No. 2 came when Rae reached out to a “rich ex” for funding, and the third occurred when she “got into a fight with said ex a week before we were scheduled to shoot,” she wrote.

“The real mistake was not pulling the plug when I knew I didn’t have the money and that all of the costs would be falling on me. Let me tell you what I didn’t have in my bank account: $150,000,” Rae added. “I had about half of that because I had received part of the advance for my first book. Most of it was in my savings — it was all the money I had ever made in my life up until that point. Hence, the frantic call from my business manager.”

RELATED CONTENT: Elevating Your Excellence: Damola Adamolekun: The Nigerian King Of Red Lobster

• News

by Kandiss Edwards

August 27, 2025

Yikes! Artificial Intelligence School To Open In Virginia

The Alpha School will open its doors as Northern Virginia’s first private school led by traditional artificial intelligence.

---

The Alpha School will open its doors as Northern Virginia’s first private school led by traditional artificial intelligence.

The new institution is scheduled to open this fall near Dulles International Airport. Students from K-3 will enroll at the price of $65,000 per year. The learning model is unconventional as there are no teachers present. Additionally, students are only required to attend two hours each day. Students will focus on their core subjects via adaptive software. Difficulty and mastery will be assessed using AI. Although there are no teachers, students will have access to “guides” who can help troubleshoot problems, The Washington Post reported.

Alpha Co-Founder MacKenzie Price believes, “kids do not need to sit in class all day doing academics.”

Price says her AI system adjusts to each child’s pace and capability. For those who believe that school has become too political, Price emphasized that AI programs avoid including political content in their lesson plans.

Billionaire investor Bill Ackman champions the program. He has become an Alpha ambassador, though he holds no financial stake. 

Ackman praised the model as “the first truly breakthrough innovation in K-12 education,” while affirming that it keeps classrooms free of discussions around diversity, equity, and inclusion (DEI).

While the erasure of DEI is a boon for some, critics are raising alarms. Stanford education researcher Victor Lee warned that highly curated student bodies, typically from a higher socioeconomic status with access to more resources, may limit the applicability of AI models like Alpha’s. Plus, the long-term impact of minimizing human interaction remains unknown.

Virginia’s state education leaders are also taking caution when evaluating the inclusion of AI in the classroom. Trained educators have attended AI workshops to gain a better understanding of the technology’s application. Additionally, guidelines are being shaped to ensure the technology serves as a support tool and does not replace teacher-led learning.

Still, for families like former Gov. Ricardo Rosselló’s, whose children participated in a “shadow day” at the school, the model holds appeal. Rosselló described the school’s mix of flexible academics and purposeful skills as “really, really compelling and powerful.”

For Price, Virginia’s new campus is only one step in a much larger vision. Her company already teaches about 300 students across three sites in Austin and Brownsville, Texas, as well as Miami. Beyond those classrooms, the Alpha model is being tested in smaller micro-school settings.

Price has also been making her case in Washington. Earlier this year, she met with Michael Kratsios, the head of the White House Office of Science and Technology Policy, to review Alpha’s AI curriculum. This comes after Trump signed an executive order outlining plans to integrate AI into K-12 education nationwide.

RELATED CONTENT: George Mason University President Refuses To Apologize For The School’s Diversity Efforts

• Women

by Janee Bolden

August 27, 2025

InvestFest Exclusive: Tabitha Brown On Building With Purpose And Protecting Your Peace

Tabitha Brown’s words underscored the importance of resilience

---

At InvestFest 2025 in Atlanta, thousands gathered at the Georgia World Congress Center to hear voices shaping culture, commerce, and community. On the Eaern Your Leisure stage, Aug. 23, the panel “Brick By Brick: The Blueprint of Empire-Building” brought together Valerie Obaze, Fawn Weaver, and Tabitha Brown in conversation with Selena Hill about what it means to build with purpose.

Choosing Partnerships That Align

For creators looking to attract brand partnerships and sponsorships, Brown advised focusing on organic collaborations by centering content around the products and brands they truly use. 

“In the beginning, I would post and just tag, so they would know, ‘Oh, I’m using this product,’” she explained. “That way, they could potentially see me as a partner. But the main thing is knowing if they’re in alignment with how you live your life.”

One of the most common pitfalls, she noted, is jumping into partnerships too quickly. “We don’t want to just partner with anybody, just to be partnering. We don’t want to do anything just to make money. We want it to be meaningful and aligned with how we live.”

Brown stressed the importance of reading the fine print. “Exclusivity and perpetuity are the two big things I tell people to look out for in contracts. If you see that—RUN! Because that means they can use your likeness and image for as long as they want to. I’ve helped so many content creators who got locked into deals, didn’t have an attorney, and now they’re stuck,” she said. “All because they were so excited to make a couple thousand dollars.”

Thriving Amid The DEI Backlash

Brown spoke on the rollback of corporate DEI commitments. The brand entrepreneur has navigated partnerships with companies like Target and remains steadfast even as some major retailers continue to scale back investments in Black-owned businesses.

“Before there was DEI, we were just great people doing great business,” Brown told BE. “Remember, you still are great people, Black people, doing great Black business. And if, you know, we got this crazy person in the White House and Lord knows, honey, the way he’s trying to erase our history, don’t allow it to erase your drive, your hustle, your motivation. Keep pushing forward and just keep doing the work every day.” 

Her words underscored the importance of resilience, a theme echoed across multiple stages at InvestFest. 

Tools Every Entrepreneur Should Know

When asked what financial literacy tools she wishes she had known more about early on, Brown pointed to Shopify and QuickBooks.

“When I first started doing e-commerce, Shopify and QuickBooks were the first two things I was trying to learn,” Brown recalled. “Even now, because they keep expanding and updating, I think everybody should know QuickBooks, because we have to check the balances and make sure. And if you’re doing products, Shopify—because you always want to check your inventory, your sales, and your data.

Finding Joy In The Community

When asked what she enjoyed most about InvestFest 2025, Brown’s answer was immediate: the people.

“I love the people,” she said. “I love to connect. I love to see so many Black people in here who are inspired, who are motivated. They’re hungry and they want more out of life.”

It’s that hunger, combined with Brown’s message of leading with authenticity, guarding your peace, and building brick by brick, that makes her a guiding voice for a generation of entrepreneurs determined to create wealth with purpose. 

RELATED CONTENT: Tabitha Brown Partners with McCormick to Release ‘Sunshine All Purpose Seasoning’

• News

by Sharelle B. McNair

August 27, 2025

Marjorie Taylor Greene Keeps Jasmine Crockett’s Name In Her Mouth Claiming She Doesn’t Understand ‘The Black Struggle’ 

Those that live the Black experience know that each one is different however, the one struggle all Black Americans can relate to is the constant racism from police, the White House and just everyday people.

---

Rep. Jasmine Crockett (D-TX) must be a favorite topic for Rep. Marjorie Taylor Greene (R-GA) since, during an interview with Megyn Kelly, she attacked her colleague about her appearance and pushed a narrative that Crockett does not understand “the Black American struggle.”

Taylor Greene is receiving backlash on social media for the viral clip where the host of “The Megyn Kelly Show” opened the floor for MTG to attack Crockett’s appearance and character, referring to her as “a nightmare.” Given the opportunity, the MAGA loyalist ripped into the Democratic leader, calling her a fake since her background doesn’t correlate to the struggles of Black Americans. “She claims to be, you know, from her people. She puts on this image that she understands the Black American struggle. But let’s face it, the girl went to private school, she went on to … I don’t know what college … and law school — she’s a complete fake,” Taylor Greene said. 

“She’s as fake as her eyelashes, she’s as fake as her hair, she’s as fake as her fingernails, and she is such a massive fraud.” 

Other topics included the viral spat between Taylor Greene and Crockett, where Crockett was able to cash in on her response to the conservative lawmaker’s eyelash comment, saying she has a “bleach blonde bad built butch body,” comedically confusing committee leaders. 

Those who live the Black experience know that each one is different; however, the one struggle all Black Americans can relate to is the constant racism from police, the White House, and just everyday people. Crockett seemingly caught wind of her GOP colleague’s comment, calling Taylor Greene and Kelly “a joke.”

“It is funny that MAGA cultist want to challenge my blackness because of my education… Remember how they challenged Barack Obama & his roots? Remember how they claimed Kamala “turned” black?,” she wrote on X. 

“Y’all are a joke. Walk a day in my shoes where your white supremacist friends send me hateful emails, death threats, DMs, & posts, and then you can tell me if I’m truly living the black experience in this country. Until then, mind your business. ALSO “being black” has nothing to do with education… (BUT for the record, if it did, know that the MOST educated demographic in THIS country is BLACK WOMEN, so stop pretending like we are inferior in ANY WAY!)”

Both Black and white social media users jumped in to defend the outspoken congresswoman, saying she doesn’t have to explain anything. “You don’t have to prove shit to a bunch of mediocre racists, Queen,” @taradublinrocks wrote. 

Journalist Jemele Hill summarized Taylor Greene’s comments as white people not having a clue about what and who Black people are. “The problem is that some white people have a narrow idea of who and what Black people are. They don’t possess the depth or nuance to understand the spectrum and range of Black people,” Hill wrote. 

“They associate being educated with not really being Black, which often exposes how little they think of Black people to begin with.”

Kelly has already sustained the consequences of letting the names of Black people fly freely out of her mouth. In early 2025, journalist Don Lemon respectfully told the canceled Fox News anchor to “go f‑‑‑ yourself” after celebrating the cancellation of Joy Reid’s MSNBC show.

RELATED CONTENT: Elevating Your Excellence: Damola Adamolekun: The Nigerian King Of Red Lobster

• News

by Jeroslyn JoVonn

August 27, 2025

Trump Signs Order To End Cashless Bail Despite No Link Between Policy Changes Increasing Crime

Donald Trump wants to end cashless bail nationwide, threatening to withhold federal funding from states that allow the practice.

---

Donald Trump’s latest executive order targets cashless bail nationwide, threatening to cut federal funding from districts that maintain such policies.

On Aug. 25, Trump signed an executive order to withhold federal grant funding from jurisdictions with cashless bail policies, The New York Times reports. The order also directs Attorney General Pam Bondi to provide Trump, within 30 days, a list of states and localities that have “substantially eliminated cash bail,” putting those that fail to do so at risk of losing federal funding.

Trump has long opposed cashless bail, a system that allows defendants facing lesser charges to avoid posting bail. He and other conservative lawmakers argue it endangers public safety by putting more accused offenders back on the streets. However, studies show these policies have not led to higher crime rates.

“Somebody kills somebody, they go and don’t worry about it,” Trump told reporters while signing the order. “No cash. Come back in a couple of months. We’ll give you a trial. You never see the person again.”

The order also calls to move applicable criminal defendants in Washington, D.C., to federal custody to ensure they’ll be held in federal prison pretrial.

“Our great law enforcement officers risk their lives to arrest potentially violent criminals, only to be forced to arrest the same individuals, sometimes for the same crimes, while they await trial on the previous charges,” the executive order reads. “This is a waste of public resources and a threat to public safety.”

The move comes as Trump deploys the military across Washington, D.C., in what he calls a crackdown on crime, while threatening to extend the strategy to Illinois, New York, and Maryland next.

“That was when the big crime in this country started,” Trump said on Monday. “They kill people, and they get out – cashless bail,” he added. “They thought it was discriminatory to make people put up money because they just killed three people lying on a street.”

Supporters of cashless bail argue the traditional system is unfair, allowing wealthy defendants to buy their pretrial freedom while poorer individuals remain jailed as their cases proceed. They argue courts should base release decisions on whether someone poses a threat to the community, not on their ability to pay.

New Mexico essentially ended cash bail in 2016, followed by New Jersey in 2017 and Alaska in 2018. New York’s bail reform took effect in early 2020, and Illinois implemented its law in 2023. In place of cash bail, the new systems rely on less restrictive measures to ensure defendants return to court, including supervised release, electronic monitoring, and connections to pretrial services.

Trump himself has directly benefited from bail reforms. Following his 2023 arraignment in New York on charges of falsifying business records, he was released on his own recognizance without having to pay cash bail. He received the same treatment in his two federal criminal cases, one in Washington, D.C., and the other in Florida. However, in Fulton County, Georgia, where he faced charges tied to efforts to overturn the 2020 election, he was required to post a $200,000 bond, paying 10% out of pocket and relying on a bail bonds company for the remainder.

RELATED CONTENT: Elevating Your Excellence: Damola Adamolekun: The Nigerian King Of Red Lobster

• Lifestyle

by Cedric 'BIG CED' Thornton

August 27, 2025

Pepsi National Battle Of The Bands Brought 8 Of The Best HBCU Marching Bands To Texas

The National Battle of the Bands also announced that it honored Dr. Julian E. White, longtime Director of Bands at Florida A&M University

---

This past weekend, marching band and HBCU fans had the opportunity to view some of their favorite schools participating in the annual Pepsi National Battle of the Bands, which took place from Aug. 22 to 24 at NRG Stadium.

According to WFMY, the schools participating in this year’s showcase of college marching bands included North Carolina Agricultural and Technical State University, Alabama A&M University, Albany State University, Florida A&M University, Jackson State University, Langston University, Prairie View A&M University, and Texas Southern University.

The annual event takes place every year to showcase the talents of the chosen schools’ marching bands.

This year’s theme was “Beyond the Notes | Music Is the Culture,” according to a press release from the National Battle of the Bands. It honors both the performances on the field and the impact of HBCUs (historically Black colleges and universities) in shaping communities, culture, and leadership.

Click 2 Houston spoke to one of the school’s band directors, Roderick Little, who mentioned that his university, Jackson State, received $50,000 in scholarships to participate in the event.

“That goes a long way with helping our students get through school when they have financial woes,” Little told the media outlet.

TSU’s drum major Kamron Hadnot commented on the togetherness the event brings, as it also sheds a positive light on the HBCU culture.

“Events like this allow HBCU culture to be seen in a more positive light than how it’s sometimes portrayed. It brings us together as a community to put on a great show,” said the student.

The Pepsi National Battle of the Bands also announced that it honored Dr. Julian E. White, longtime Director of Bands at Florida A&M University. He was inducted into the NBOTB Hall of Fame over the weekend as well. He becomes only the second person to be inducted into the Hall of Fame, following the induction of Maestro Benjamin J. Butler, II of Texas Southern University last year.

RELATED CONTENT: Elevating Your Excellence: Damola Adamolekun: The Nigerian King Of Red Lobster

• Sports

by Cedric 'BIG CED' Thornton

August 27, 2025

NOT PRESSED: Deion Sanders On Shilo’s Tampa Bay Release, ‘He’s Gonnna Be Straight’

'Shilo's a man of many talents'

---

After being cut by the Tampa Bay Buccaneers, Shilo Sanders will be good, according to his NFL Hall of Fame father and football coach, Deion “Coach Prime” Sanders, as he assures the media that there are plans in place if he does not get on another NFL team.

At a recent press conference, Coach Prime addressed Shilo’s release, which occurred shortly before NFL teams were required to reduce their roster size to 53 players. Although the Buccaneers were impressed with Shilo’s abilities, he was released after getting into a fight in his last preseason game against the Buffalo Bills on Aug. 23. This seemingly was the reason, as Buccaneers head coach Todd Bowles alluded to the fight during the game when discussing the newly cut athlete.

Coach Prime told the media that he has spoken to his son and that, although he is currently a free agent without a team, he will be good. But he is definitely hoping Shilo gets another chance with another franchise.

“Oh, most definitely [I’ve talked to him],” Sanders said. “He’s my son. I’m proud of my kids, all of them. And I prepared my kids for any and everything that could possibly happen in life and in sports. That’s part of fathering, that’s part of parenting, that’s part of having a relationship. So he is mentally where he needs to be, physically where he needs to be. We’re praying that he gets another opportunity to go with a team, but if he doesn’t, the plans have already been put forward to what he’s going to do next.”

The Colorado Buffaloes head coach assured everyone that even if Shilo is not given another opportunity, he’s “gonna be straight” as his son is a “man of many talents.” So, no concern whether Shilo will be down for some time.

“Shilo’s a man of many talents. I don’t know if you guys know, he’s a man of many talents. He’s gonna be straight. All the Sanders are gonna be straight, with or without football. You better believe that.”

RELATED CONTENT: From Slavery To Liberation: The Diasporic Legacy Of Black Breastfeeding

• Celebrity News

by BLACK ENTERPRISE Editors

August 27, 2025

Deion Sanders And Blenders Eyewear Continue To Change the Game With The New PRIME21 Launch

Deion Sanders has never been one to play small.

---

Deion Sanders has never been one to play small. Known to the world as “Coach Prime,” the Hall of Famer, two-sport legend, and current head coach of Colorado football has built a legacy around excellence, style, and staying unapologetically true to himself. That same energy is fueling his latest collaboration with Blenders Eyewear: the release of the new PRIME21 Kingpin sunglasses.

Following the success of their first partnership, Sanders and Blenders are back with a new drop that’s already generating excitement among fans, athletes, and eyewear lovers. The PRIME21 Kingpin sunglasses reflect Sanders’ signature flair: bold, versatile, and built for people who want to stand out both on and off the field. Centered around the powerful message, “Every Day is Gameday,” the campaign rallies fans to embrace their own “prime” mindset, taking the intensity and excitement of gameday into everyday life. 

“When you put these Blenders shades on, you’re STEPPING INTO YOUR PRIME,” said Sanders. “It’s about swagger, and showing up ready to win, wherever life takes you. These aren’t just sunglasses… they’re a STATEMENT. Every day, we’re shining, and it AIN’T HARD 2 FIND.”

The launch comes at a pivotal moment in Sanders’ coaching career. Since taking over at Colorado, he has captured national attention by reinvigorating the program, inspiring his players, and proving that his impact goes far beyond the gridiron. His commitment to excellence and authenticity aligns seamlessly with Blenders’ mission of designing eyewear that empowers self-expression.

Blenders Eyewear, founded in San Diego by Chase Fisher, has built its reputation on disrupting the eyewear industry with high-quality products that define today’s culture. Collaborations with athletes and tastemakers like Sanders have helped the brand grow into one of the fastest-rising players in the lifestyle and sports space.

“This partnership with Coach Prime is about more than eyewear. It’s about shifting culture and building something that makes people feel bold every time they put it on,” said Blenders Eyewear Founder Chase Fisher. “From the beginning, we weren’t chasing hype. We were creating something that lives at the intersection of sport, style, and self-belief. It’s become bigger than sunglasses. It’s culture. It’s confidence. And Season 3 is all about inviting more people into the movement.”

The success of the initial PRIME21 collection set the stage for this follow-up, exceeding sales expectations and generating widespread media attention. From social media buzz to consumer demand, fans quickly embraced the shades, making them a must-have for both sports enthusiasts and students alike. The collaboration not only strengthened Blenders’ presence in the lifestyle and sports markets but also reinforced Sanders’ reputation as a cultural icon whose influence transcends the field. This proven chemistry between Sanders and Blenders makes the PRIME21 launch a highly anticipated moment with built-in momentum and fan enthusiasm.

For Sanders, PRIME21 is more than a collaboration; it’s a continuation of his larger mission: to inspire people to embrace their greatness without compromise. The new Blenders x PRIME21 Kingpin sunglasses (priced at $89) are available for purchase now on blenderseyewear.com or in Blenders stores near you. 

RELATED CONTENT: Deion Sanders Informs Players Of Dress Code While Attending Classes

• Women

by Black Enterprise

August 27, 2025

Ansylla Ramsey Releases Crypto Investment Book For Black Women Over 40

The author brings authenticity, credibility, and cultural relevance to the field

---

Ansylla Ramsey, a seasoned educator and crypto coach, has officially become the first African American woman to write a book that simplifies cryptocurrency investing specifically for women over 40, with a bold focus on centering the unique voices, experiences, and goals of Black women.

Her new release, Crypto Confident Over 40: The Smart Woman’s Playbook for Investing on Her Own Terms (Without Trading!), is more than a guide; it’s a movement.

At a time when retirement planning is critical, but traditional paths feel outdated or out of reach, Crypto Confident Over 40 offers a clear, jargon-free roadmap for how women can leverage digital assets to build wealth, secure their future, and invest with confidence without having to day-trade or gamble.

“I created this book because so many women — especially Black women in midlife — have been left out of the crypto conversation,” says Ramsey. “We deserve trusted, relatable guidance. We deserve options that match our values and lifestyle. And we deserve to understand the future of finance without being overwhelmed or intimidated.”

Ramsey’s teaching style — described by readers as “warm, no-nonsense clarity” — breaks down complex topics with ease, offering step-by-step strategies for building a crypto portfolio that aligns with each reader’s personal risk level, life goals, and financial vision. Her work is rooted in empowerment, not hype.

With over seven years of experience guiding women through the crypto space with simplicity, safety, and clarity, Ramsey brings authenticity, credibility, and cultural relevance to a field too often dominated by tech bros and fear-based headlines.

A Much-Needed Voice in the Retirement & Investment Space

Black women over 40 are navigating new financial terrain — whether rebuilding after divorce, preparing to care for aging parents, or reimagining retirement outside the traditional 9-to-5 grind. Crypto Confident Over 40 is the first book of its kind to speak directly to that demographic with compassion, clarity, and cultural context.

Upcoming Events & Media Availability

Ramsey is available for interviews, podcasts, panels, and speaking engagements related to:

• Financial freedom for Black women over 40
• Retirement reinvention in the age of crypto
• Women-centered wealth building with digital assets
• Navigating Web3 with confidence and clarity

She also hosts events as part of her Crypto Confident Over 40 Society, an online membership community offering education, sisterhood, and support for women ready to build their next chapter in life and in wealth.

About the Author
Ansylla Ramsey is a seasoned entrepreneur with over 25 years of experience, a crypto coach, educator, speaker, and two-time author who has helped countless women step boldly into the digital asset space since 2018. She is the founder of Crypto Confident Over 40, a platform dedicated to simplifying crypto for women who want to take control of their financial future without fear, fluff, or FOMO. Ansylla also developed a Web3 curriculum for grades 6–8, currently featured on a homeschool platform, further demonstrating her passion for accessible, age-appropriate crypto education across generations.

RELATED CONTENT: Ye Launches New Cryptocurrency YZY Token

• Celebrity News

by Cedric 'BIG CED' Thornton

August 27, 2025

Ice Cube Is Having A ‘Goodyear,’ Kicks Off ‘Truth To Power’ To In Partnership With The Blimp

The Truth to Power: 4 Decades of Attitude tour opens in Brooklyn Sept. 4

---

N.W.A. member Ice Cube has connected with the Goodyear Blimp, as both entities will do a lot of celebrating this upcoming year, as the partnership kicked off Aug. 24 in Orlando during the BIG3 Championship.

This is the Goodyear Blimp’s 100th anniversary, and Ice Cube is on his first headlining tour in over a decade. Both icons are remembered for different things, but will celebrate together as Goodyear has signed on as a partner for the Truth to Power: 4 Decades of Attitude tour.

“From the beginning, I always thought you had to dream big if you really wanted to make it big. The idea of the Goodyear Blimp championing my name was a metaphor for the sky being the limit, yet here we are with Goodyear as a partner and the blimp flying in the Orlando skies, saying, ‘Ice Cube’s a Pimp!’,” said Ice Cube in a written statement. “I’m honored to have Goodyear sponsoring my Truth to Power tour, where we will take people through a musical journey over my four-decade career.”

Goodyear and Ice Cube have been together since he stated these lyrics in 1993, “Even saw the lights of the Goodyear Blimp and it read, ‘Ice Cube’s a Pimp.’ 

Now that the BIG3 season is over, after the Miami 305 defeated the Chicago Triplets, Cube will set his sights across the country when he heads out on tour. The “Amerikka’s Most Wanted” emcee will be hanging with the Goodyear Blimp overhead during his performances in September and October, while he visits Denver, San Diego, Los Angeles, and Cleveland. Fans will notice the aircraft when arriving at the concert.

“When Ice Cube referenced the Goodyear Blimp in his iconic song, it became part of music history and made a cultural impact,” said Doug Grassian, Vice President, Global External Communications, Social Media and Partnerships, at Goodyear. “Aligning together for his upcoming tour feels like we are bringing that lyric to life, both literally and figuratively, for fans across generations.”

The Truth to Power: 4 Decades of Attitude tour starts Sept. 4 at the Barclays Center in Brooklyn. For any information, follow @GoodyearBlimp and @IceCube on social media.

RELATED CONTENT: Detroit’s BIG3 Team Gets A Name And Date For Home Opener